Unlike the auto which loses much of its value the moment you drive off the dealer’s lot, iPhones tend to remain valuable to owners. According to new research, Apple’s handset does better at retaining its value, compared to Android phones. In a related study, trade-in programs are increasingly important to smartphone owners deciding on carriers.
While Android devices valuable is keeping in a decrease situation and fell by as much as a third in three months, iPhone prices actually go up. The price of an iPhone 4 asked on eBay was 10.3 percent higher than at the start of the three-month period, one Wall Street analyst found…
Piper Jaffray’s Gene Munster measured the resale value of three iPhones and three Android handsets in the U.S. and China, starting in April. During that period Samsung phones powered by Google’s mobile software fell between 14.4 percent and 35.5 percent, according to Fortune
Apple’s worst performance, in terms of resale value, came from the iPhone 4S, which lost between 11.8 percent to 14.3 percent of its value over three months. The iPhone 5 lost 3.75 percent to 7.2 percent, according to the Munster and his team.
What’s striking is that the iPhone 4 actually gained in value over the period: between 1.4 percent in China to 10.3 percent in the US.
“First, the iPhone 5 has maintained its value better in China than the Galaxy S IV which shows continued support for Apple’s flagship device within China,” the analyst told investors Wednesday. Despite Android handsets controlling the bulk of China’s smartphone sales,“Apple appears to be maintaining mindshare in the high end market,” he adds.
Some 60 percent of the survey respondents said they would pick their next wireless carrier based on the trade-in program, according to Connected Intelligence
As the investing site Benzinga
notes, carriers such as Verizon Wireless, AT&T and T-Mobile have beefed-up their trade-in policies, as well as made it easier for consumers to more quickly upgrade their smartphones.
So what do you think ?