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Why Google Killed Off The Nexus 10 2


Why Google Killed Off The Nexus 10 2

Features Paul Briden 14:forty nine, 17 Jun 2014
Google Nexus 10

The Nexus 10 was nice, says Paul Briden, however I'm not stunned it's more than likely been killed off

Google has recieved overwhelmingly constructive suggestions when it comes to gross sales and critiques for a lot of of its flagship Nexus units, together with the Nexus four and Nexus 5 smartphones and each previous and new iterations of the 7-inch Nexus 7. 

Gross sales

The unique Nexus 10 was pretty warmly recieved within the press, however when it comes to gross sales, whereas it might hardly be thought-about a flop, it does seem to have been the weakest performer in comparison with its secure mates. 

Google does not present gross sales figures, so this can be a tough one to name, however business analysts have revealed pretty plausible estimates throughout 2013. 

In April 2013, analyst Benedict Evans made predictions of Nexus 10 gross sales (making an allowance for the slate launched in November 2012) based mostly on correlating lively Android consumer knowledge and particulars from Google's improvement info, particularly specializing in display measurement and determination of units in use.

Evans believed there have been round 6.eight million Nexus units in use however solely about 10 per cent, or 680,000, might be Nexus 10s.

Regardless of Android's positive aspects in pill market share, this clearly is not occurring off the again of the Nexus 10, as these figures, pinpoint correct or not, pale compared to Apple's iPad gross sales.

Whereas Google's Nexus 10 might have a tough core of extraordinarily devoted followers, from a enterprise perspective this is not sufficient of a purpose for Google to spend money on a comply with-up gadget. 


A associated issue is the price of the Nexus 10 and any potential comply with-up gadget, each when it comes to what it prices Google to make it and the way that's carried to the buyer.

Google's huge experiment with the Nexus smartphones and the Nexus 7 tablets was in providing premium-grade hardware at a distinctly non-premium worth level and it is an experiment which I feel we will all agree is a hit.

The Nexus 10 is not in the identical sphere, nevertheless, with even larger-grade hardware however an costly price ticket to match (on the time of its launch anyway). Chief amongst the premium options is that large 10.1-inch, 300 pixel-per-inch show, and show panels like that do not come low cost.

the place the heck is the nexus 10 2?! i ought to simply take a look at one other pill cos CLEARLY @GooglePlay dont need my moneys—   Dionne Josephs (@dididinosaur) December 3, 2013

This can be one of many causes it did not promote so properly, however as a result of the price of making it being possible a lot larger, Google is in a harder place in relation to retailing it at a lower cost level which may be extra interesting to shoppers.

The choice, in fact, is to drop the spec so as to drop the worth, however for followers of the prevailing Nexus 10 that is unlikely to fly and it is not providing the identical "worth" proposition to new consumers as different members of the Nexus household anyway.  

Briefly, Google is but to determine a approach of providing a ten-inch system with a premium spec on the low value which nearly all of Nexus consumers require - meaning lowered gross sales, which makes it a poor funding from the enterprise perspective.

And that is why we're not wanting on the impending launch of the Google Nexus 8


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