The digital revolution is truly underway, and with more and more people using their smartphones and tablets to browse the web and shop for products, having a website that is mobile friendly is more important than ever before. In fact, around a year ago, Google made some significant changes to its algorithm. These changes meant that mobile friendly websites would be given priority in the SERPs, sending any sites which weren’t down the rankings. With users swapping the classic PC or laptop in favor of mobile devices, browsing sites that aren’t mobile friendly can be a bit of a hassle. So, how important is it for your site to be mobile friendly?
Since Google’s algorithm update, the amount of websites out there that are mobile friendly has seriously increased. This is for obvious reasons – every website owner wants to be as high as possible in the Google SERPs, not to mention that with the amount of people switching over to mobile browsing, it’s plain old good customer service to accommodate them as best you can. Responsive website designs are one of the most commonly used today in order to make sure that a site is as mobile friendly as possible. Rather than being designed for one device such as a laptop or smartphone, a responsive webpage will ‘respond’ to the device that it is being viewed on. Seen as the best choice for savvy website owners, using a responsive design means that your users will always get the best experience when viewing your site whether they’re using a 16” computer screen or a 4” smartphone.
Testing for Mobile Friendliness
There are many different ways in which you can test for mobile friendliness when it comes to your website. Perhaps one of the easiest ways to do this is to simply view the site on your own mobile device – how is the viewing experience for you? This can give you a good idea of what your visitors will be seeing when they visit your site. Google also offer a handy Mobile-Friendly Test feature, which allows you to enter any website URL and see whether or not it is deemed as mobile friendly by the algorithm. If the website doesn’t pass the test, Google will let you know as well as give you the reasons why, so that you know exactly what it is that you need to improve on.
And Finally, SEO
Having a mobile friendly website is now a huge factor when it comes to SEO. If you take your search optimization seriously, making sure that your website is a pleasure to view on smartphones and other mobile devices should always be a top priority. Thanks to the changes in Google’s algorithm, failing to update your website to a mobile-friendly design puts you in serious risk of significantly dropping down the SERPs, even if Google has always looked on your website favorably in the past. See iFame for more information about mobile-friendly designs for SEO.
So, is your website mobile friendly? Let us know in the comments.