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Stephen Elop Reddit AMA: Microsoft Deal, Why Nokia Snubbed Android… And That Trojan Horse Business


Stephen Elop Reddit AMA: Microsoft Deal, Why Nokia Snubbed Android… And That Trojan Horse Business

News Richard Goodwin 15:fifty one, 30 Apr 2014

Is he the platform-burning-Trojan-horse-antichrist some have claimed?

Trojan Horse. Visionary. Platform burner – Stephen Elop has been referred to as many issues throughout his tenure at Nokia and at the moment the person himself, like Barack Obama, Stephen King and Invoice Gates earlier than him, has been fielding your questions inside a Reddit AMA session.

We adopted the entire thing, and under are solutions to a few of the most pertinent questions dealing with Windows Phone, the way forward for Nokia’s telephone enterprise now that it's within the palms of Microsoft, and – in fact – why Elop didn’t determine to make use of Android when on the lookout for a brand new platform for Nokia.

Will Microsoft Use The Nokia Model?

“Microsoft Cellular Oy is a authorized assemble that was created to facilitate the merger. It isn't a model that shall be seen by shoppers. The Nokia model is on the market to Microsoft to make use of for its cell phones merchandise for a time period, however Nokia as a model won't be used for lengthy going ahead for smartphones. Work is underway to pick the go ahead smartphone model.”

So, What Are The Telephones Going To Be Referred to as?

“Now that we – Nokia and Microsoft – are One firm, the advertising and product people will lay within the plans for the shift to a constant model. Whereas we aren't able to share exact particulars, i can guarantee you that it'll not be the ‘Nokia Lumia 1020 with Home windows Telephone on the AT&T LTE Community’ ... too many phrases! That someway does not roll off the tongue...

… And The Nokia X?

“Microsoft acquired the cell phones enterprise, inclusive of Nokia X, to assist join the subsequent billion individuals to Microsoft's providers. Nokia X makes use of the MSFT cloud, not Google's. This can be a nice alternative to attach new clients to Skype, and Onedrive for the primary time. We have already seen tens of hundreds of latest subscribers on MSFT providers.”

Why Nokia Didn’t Use Android

“Once we made the choice to give attention to Home windows Telephone again in 2011, we have been very involved that a choice to pursue Android would put us on a collision course with Samsung, who already had established a head of steam round Android. That was the best determination, as we now have seen nearly all different OEMs from these days pushed to the aspect. At present, we're utilizing AOSP to assault a selected market alternative, however we're being considerate to do it in a method that accrues profit to Microsoft and to Lumia.”

What About Nokia’s Suite Of Apps?

“We've got been constructing a number of app's which were particular to Lumia, however now these individuals and efforts will switch to MSFT. We consider that these kind of capabilities are essential to differentiation, so you will notice these themes proceed.” 

Advantages Of Making Telephones With Microsoft?

“The Lumia 1020 [for example] is persistently rated as among the best digital camera telephones. However, we might have gone additional if the engineering groups between MSFT and Nokia weren't in separate corporations. As we come collectively, innovation will have the ability to transfer quicker.”

You’re A Goddam Platform Burner! Clarify Your self!! 

“Thanks, I do know that there's a lot of emotion round a number of the arduous selections that we needed to make. Again in late 2010 and 2011, we rigorously assessed the state of the interior Nokia working system efforts. Sadly, we couldn't see a approach that Symbian might be delivered to a aggressive degree with, for instance, the iPhone that had shipped THREE years earlier! And the Meego effort was considerably delayed and didn't have the promise of a broad sufficient portfolio quickly sufficient. We needed to make a forceful determination to offer Nokia the prospect to compete once more.” 

Your Favourite Lumia Smartphone?

“Whereas I really like all of our youngsters [creepy], I need to say that I'm completely loving the brand new 930 (and sure, you will get one quickly as nicely). The standard of the display is unbelievable, audio rocks, and naturally the brand new WP model makes an enormous distinction.”

New Home windows Telephone Companions? 

“Actually good query. It's GOOD for Microsoft to encourage different OEMs to additionally construct WP units, and there have been some bulletins on this path lately. Our intent is for the Microsoft Units Group to "make the market" in order that others can take part, so we will probably be doing issues to facilitate different OEMs as a lot as potential.” 

Are You A Trojan Horse, Mr. Platform Burner?

“As for the Computer virus factor, I've solely ever labored on behalf of and for the good thing about Nokia shareholders whereas at Nokia. Moreover, all elementary enterprise and technique selections have been made with the help and approval of the Nokia board of administrators, of which I used to be a member.”


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