Despite Apple’s board of directors reportedly being deeply concerned with Apple’s lack of recent innovation and whether or not Tim Cook is fit for a CEO position, Reuters (via Cult Of Mac) has spent time painting the two-year veteran of Cupertino’s top spot as deft, methodical, and tough.
Despite that fact that Cook has been known to be a little less diva-like compared to Steve Jobs and more of a delegator, sources in the article say that he is still a focused CEO who expects results.
When you really think about it Cook has shown us this. Upon the release of iOS 6 and all the bashing its mapping platform took, Cook quickly took action and went on to fire Scott Forestall and make radical changes to the leadership in Apple. Placing Jony Ive in charge of the flagship Apple product’s software as well as hardware.
In meetings it was stated that “He could skewer you with a sentence. He would say something along the lines of ‘I don’t think that’s good enough’ and that would be the end of it and you would just want to crawl into a hole and die.”
Although when you think of Tim Cook you almost associate niceness with his personality, Beth Fox, a former Apple employee said “It is not as crazy as it used to be. It is not as draconian.” Fox also went on to say that most people she still knows at the successful company are staying put.
“They like Tim,” she said. “They tend to err on the optimistic side.”
You will definitely want to check out the profile on Tim Cook yourself it is worth the read. Do you agree with Reuters profile on Tim Cook? Is he the right man for the job? Or do you still not believe in his ability to lead Apple?