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Nexus 6 Could Be The Last: Why Google Is Killing Nexus Line

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Nexus 6 Could Be The Last: Why Google Is Killing Nexus Line

News Richard Goodwin eleven:forty eight, 30 Apr 2014

Google has a brand new plan of assault for the smartphone area, and it goes by the identify of Undertaking Silver

Phrase on the road suggests Google is planning to kill off its Nexus line of smartphones and substitute them with one thing referred to as “Silver” – Silver is believed to be a brand new line of excessive-finish Android units. We’ve heard speak of this prior to now, however all the time simply assumed it was referring to Google Play units.

It wasn’t. 

And now the plot has thickened considerably. In response to a report over at The Information, Google needs to raised compete with Apple’s iPhone. And to do that it should wrestle extra management over the handsets produced by its hardware companions – and this, women and gents is the place Silver is available in.

“The costly effort includes dumping the 4-yr-previous Google Nexus telephone model in favor of a brand new program referred to as Silver,” stated the report, “underneath which producers and wi-fi carriers will successfully be paid to supply and promote excessive-finish units that intently adhere to Google specs, based on 4 individuals briefed on the challenge.”

Underneath Undertaking Silver tips solely Google apps would come preinstalled on handsets. Some other purposes – issues like HTC’s BlinkFeed, Samsung’s ChatOn, and another bloatware – wouldn't function aboard the units. Or, within the occasion they do come preloaded, the consumer can take away them with ease. 

All “Silver” smartphones would obtain well timed, Nexus-style software updates, in addition to all the newest options, specs and capabilities; issues like water-and-mud-proofing, <a href="http://feedproxy.google.com/glossary/voice-recognition" title="Voice recognition is when verbal commands can be used to make a mobile device carry out certain functions.

" class="lexicon-term">voice recognition and the like. 

And whereas this won't sound all that totally different from what Google at present does with its Nexus and Google Play Version strains of smartphones, there's one BIG change: Google is trying to pour A LOT of cash into selling these units and, in contrast to Nexus and Google Play Version handsets, they’ll apparently be obtainable all over the place, not simply the US and Google Play – retail shops, networks, Amazon. All over the place! 

“Google will contribute considerably to the monetary prices of advert campaigns (as much as a possible $1 billion, it claims), and even present particular in-retailer kiosks which are staffed with Google-educated staff,” the report added.

LG and Motorola are stated to already be onboard and will produce the primary Silver handsets to market. HTC, Sony and Samsung, however, are stated to be relatively doubtful about the entire concept, which is comprehensible when you think about how a lot they’ve collectively poured into creating customized UXs and software program.

The “Massive Concept” behind Silver is to popularize pure Android, type of like what Motorola did with the Moto X and Moto G: respectable hardware, nice pricing and minimal bloatware. Simply Android as Google meant.

Google refused to touch upon this story.  

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