It is often said that you can’t please everyone, and when it comes to Facebook, a website that now boasts more than two billion members, the phrase is probably more true than ever. When the option to post status updates with coloured backgrounds was introduced last month, it received a mixed reaction, and the latest innovation, to extend this option to the comment boxes, is already eliciting similar feedback.
The feature has been rolled out to a limited number of users so far, with some hailing it the most fun thing ever and others saying that the platform now looks a complete mess. But if previous updates are anything to go by, it won’t be long before we will accept it as the norm, and screenshots from the “pre colour” days will look as stark and old fashioned as an old monochrome newspaper.
This is just one of the changes being seen on Facebook to keep it fresh and ensure users remain engaged. Let’s take a look at a few of the other changes you might or might not have noticed on the world’s most popular social media platform.
Rolling the dice in the world of online casinos
Facebook has always been strong when it comes to gaming apps, and one area that has seen enormous growth over the past year or so is the online casino and gambling sector. New online casinos are appearing every day, and seeing particular growth across mainland Europe in general and Germany in particular, with the website here providing a case in point. Sites like this are investing plenty in advertising across a variety of platforms, and with its huge reach and global membership, Facebook is one that cannot be ignored.
Most of the top casinos are using Facebook advertising and social media engagement in general, to bring this increasingly popular pastime to a new, global audience. With money to be made and free spins available to new members, it is no surprise that their popularity continues to rise.
Taking on YouTube
Another area of innovation is Facebook’s pursuit of the online streaming market. There have always been videos on Facebook, but typically these have either been of the 10 second, shaky mobile phone footage variety or shared links to other platforms, most commonly YouTube.
Now, Facebook is looking to take on YouTube at its own game, with its new Watch feature. Watch appears as a new tab within the main Facebook platform, and contains original video content. Facebook has ambitious plans for the app, and sees it as something that will genuinely compete with both YouTube and the likes of Amazon Prime in the streaming of original video content. The new feature is currently limited to the US region and can be accessed via mobile, desktop and Facebook TV.
These are just a few of the ways Facebook is continuing to develop, evolve and move with the times, protecting its position as the most popular social media platform on the planet.