Apple has been playing it smart in India lately in regards to how it is selling the iPhone and it has paid off big time; resulting in an increase in sales of about 400% according to The Economic Times.
Apple has managed to accomplish this by figuring out trends of consumer demand and changing the iPhone’s perception from being a high-end product to an affordable one. You see, what the fruit company did was allow potentials buyers to make a partial payment of iPhone 4 and 4S models upfront and pay the rest of the amount in instalments over 6 to 12 months without paying any interest. This is similar to T-Mobile’s uncarrier approach with the iPhone 5 that we previously talked about.
Just by doing this one move the analysts over at Credit Suisse said “From our channel checks we believe that iPhone sales are nearing 400,000 units per month in India [from 70,000-80,000].”
This isn’t all Apple did to capture more marketshare in India though. Apple also starting ramping up its advertising efforts and additionally (on top of the payment plan) offered an 18% cash discount on top of the earlier iPhone 4 offer, thus nearly taking away the down-payment.