Facebook has announced that it will be making it easier than ever to watch videos on your newsfeed. There will be new auto-playing videos in your newsfeed and guess what!? It will even be open to advertisers eventually.
Isn’t that great?
The new auto-playing videos will function a lot like Vine where there will be no audio on the videos unless you choose to turn on the sound, which is definitely a good thing.
This is what Facebook had to say about it all:
Today we’re starting to test an easier way to watch videos on Facebook. Now when you see a video in News Feed, it comes to life and starts playing. Videos initially play silently, and if you want you can tap to play with sound in full screen. Scroll past if you don’t want to watch.
Get ready to start watching a lot more videos of things you probably rather not see on Facebook, due to the fact that you no longer have a choice.
Initially these auto-playing videos will be limited to individuals and bands/musicians, but it will eventually open up to anyone who wants to blast video ads in your face. Facebook is currently rolling out the feature so it could be weeks before you actually see auto-playing videos on your newsfeed.