Business Insider’s Jay Yarrow published an internal research note from the lawsuit of Samsung, indicating longer battery life was what most iPhone 5 buyers wanted a longer battery life. Number 2 on the list was Apple Maps, and number three was device with a bigger screen. iPhones with bigger displays are expected in the second half of 2014.
Apple has been reported to working on a 4.7-inch iPhone model and another one measuring 5 to 5.7-inch diagonally, although the latter could be delayed with in-cell production technology for a bigger display.
The image presented at the trial:
The research was conducted not long after iPhone 5 made the shelves, showing Apple has been aware of consumer preference for 1 and half year. The internal slides also reveal that Apple is aware the consumers have been opting for sub-$300 phones with bigger screens than 4-inch iPhone.
The reason why the survey went public is that Apple didn’t have a choice once things went to court, providing an insight to Apple’s development process.
2014 is highly poised to be the year of larger display iPhones.