BlackBerry has taken many steps in the course of the previous yr to enhance the app state of affairs on its BB10 platform. Probably the most notable of which is the power to aspect-load Android apps – BB10 can run any software designed for Android four.four. And with the launch of BlackBerry 10.three simply across the nook, issues are about to get even higher.
BlackBerry has simply confirmed a cope with Amazon that may give BB10 customers entry to its 240,000-robust Android App Retailer. Coupled with the already existent means to simply aspect-load content material onto handsets, this can be a actual boon for customers – and additional proof BlackBerry shouldn't be but completed with the buyer area.
“The strategic transfer additionally allows BlackBerry to align its developer program with its renewed concentrate on delivering probably the most safe, finish-to-finish cellular enterprise options, by putting extra emphasis on the event of important enterprise and productiveness purposes,” stated BlackBerry in a press release to the press.
BlackBerry and Amazon shall be working with the BlackBerry software developer group to assist them migrate their apps to the Amazon Appstore in preparation for the ten.three launch, the place they may profit from the shop's highly effective promotional instruments that allow most discoverability and profitability.
"Making the Amazon Appstore out there on BlackBerry 10 units will assist BlackBerry proceed to satisfy two important wants: higher app availability for our smartphone customers and enhanced productiveness options for enterprises," stated BlackBerry Government Chairman and CEO John Chen.
"We have listened to our clients and have taken this necessary step to ship on their wants, whereas executing on our technique."
BlackBerry’s subsequent flagship – the Windermere – is poised for a launch afterward in 2014. Studies recommend the handset, as soon as official, shall be referred to as the BlackBerry Q30 and have a model new bodily QWERTY keyboard design and Full HD show.