The Apple PR folks have just treated a cherry-picked group of journos to the official invitation for the forthcoming September 10 event.
The high-profile press conference will be held at the company’s Cupertino, California headquarters at 10am Pacific / 1PM Eastern. The invite graphics shows colorful circles behind the Apple logo and is adorned with the tagline that simply reads, “This should brighten everyone’s day”.
For the record, the last time Apple invited journalists to its Cupertino headquarters was for the iPhone 4S unveiling back in October 2011. It was also the venue for other Apple product launches, including the 2010 Unibody MacBook reveal and the new iPods.
On top of that, Apple’s headquarters were used for Steve Jobs’s Antennagate press conference where free iPhone 4 bumpers were announced.
- iPhone 5S
- iPhone 5C (Low Budget iPhone)
Typical for Apple’s mid-cycle phone upgrades, the iPhone 5S should keep customers interested by offering a faster A7 chip, a new 128GB storage flavor and iSight camera improvements stemming from a 12 or 13-megapixel CMOS sensor, improved night shooting and super slow motion video capture at 120 frames per second.