Amazon has just announced in a press release that the company will begin offering a universal login service where developers can allow users to sign in to their service with their Amazon account. This closely mimics how Google, Twitter and Facebook allow you to login to other services using your respective account.
Considering we live in a world where we have a username and password for just about everything these universal login services definitely create less headaches. As it means you have one less username/password to remember.
Amazon’s new service is called Login with Amazon and it will allow active Amazon customers to securely and simply login to apps, games, and websites. It is based on the OAuth 2.0 authorization framework, allowing developers to leverage a widely-adopted open protocol.
Login with Amazon will be compatible with iOS, Android and pretty much any other platform that supports OAuth.
How useful Login with Amazon will be will be depended on whether or not you are an avid Amazon user. I know personally I use Google, Facebook and Twitter much more than I ever login to my Amazon account so really this is functionality I wouldn’t likely use. For others, however, this could be a very valued service if developers actually start integrating it into their applications. I personally see this being more of a benefit for ecommerce websites rather of applications as it could add another layer of trust when checking out.
Now if only Apple would create a universal login service! We can dream can’t we…