Canalys’ report (by way of MacRumors):
That is nonetheless a market phase led by Samsung, however the development is unmistakably towards bigger-display handsets on the excessive finish of the market. [...] Shoppers now anticipate excessive-finish units to have giant shows, and Apple’s absence on this market will clearly not final lengthy. It's notable that 5″ and above shows featured on virtually half (forty seven%) of sensible telephones with an unlocked retail worth of US$500 or extra. Of the remaining fifty three% of excessive-finish sensible telephones, 87% have been iPhones. Apple plainly wants a bigger-display sensible telephone to stay aggressive, and it'll look to deal with this within the coming months.In fact, Apple is aware of how common smartphones with bigger shows are proper now. Inner slides from the corporate surfaced through the Samsung trial final month displaying that they're conscious of the development, and on the lookout for a method to answer it.