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Xiaomi smartphone users in China are more engaged than iPhone usersX

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Xiaomi smartphone users in China are more engaged than iPhone usersX

We all know that Apple is a worldwide leader company in software and customer engagement, sometimes referred to as the “Apple Magic”. But luck is not always an ally of Apple. According to a new research from mobile metrics firm Flurry reveal that Chinese smartphone maker Xiaomi has been stealing some of its thunder. Read ahead to see just how well the “Apple of China” is doing.

The research says that Xiaomi had a higher time spent in apps by Chinese smartphone users compared to Apple. The average Xiaomi user spent 7% more time in apps than iPhone consumers, based on a random sample of 23,000 devices in China throughout January 2014.

Nevertheless, Apple maintained a sizeable lead in engagement over its Android competitors. The average Samsung users spent 14% less time in apps compared to iPhone consumers, while the average HTC user spent 27% less time. All other Android competitors came in two percentage points lower.

Flurry took a closer look at what this high usage breaks down to for Xiaomi users, revealing that many are spending more time using entertainment and productivity apps versus gaming and social or messaging apps. Social and messaging apps under-index by 7 percentage points, while gaming falls under by 9 percentage points. Meanwhile, productivity apps over-index by 28 percent and media and entertainment apps by 62 percentage points.

What do you think ?

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Everyone knows that Apple is a worldwide chief firm in software program and buyer engagement, typically known as the "Apple Magic". However luck shouldn't be all the time an ally of Apple. Based on a brand new analysis from cellular metrics agency Flurry reveal that Chinese language smartphone maker Xiaomi has been stealing a few of its thunder. Learn forward to see simply how nicely the “Apple of China” is doing.

The analysis says that Xiaomi had a better time spent in apps by Chinese language smartphone customers in comparison with Apple. The typical Xiaomi consumer spent 7% extra time in apps than iPhone shoppers, based mostly on a random pattern of 23,000 units in China all through January 2014.

However, Apple maintained a sizeable lead in engagement over its Android rivals. The typical Samsung customers spent 14% much less time in apps in comparison with iPhone shoppers, whereas the typical HTC consumer spent 27% much less time. All different Android rivals got here in two proportion factors decrease.
Flurry took a better take a look at what this excessive utilization breaks right down to for Xiaomi customers, revealing that many are spending extra time utilizing leisure and productiveness apps versus gaming and social or messaging apps. Social and messaging apps underneath-index by 7 proportion factors, whereas gaming falls beneath by 9 proportion factors. In the meantime, productiveness apps over-index by 28 % and media and leisure apps by sixty two proportion factors.
What do you assume ?

[Source]
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