HTC Considered Customizable Phones Last Year But Scrapped The Idea
One of the more intriguing “features” on the upcoming Moto X is Moto Maker. Moto Maker is Motorola’s website that allows you to customize the look of your phone with different colours, accents, and engravings. Well a source familiar with the project recently divulged to the Verge that HTC had a similar idea last year but pulled the plug on it before it became public. The plan was for HTC and Sprint to launch the HTC Design Studio which would allow perspective buyers customize their device with different body colours, accent colours, and engravings. The phone that was supposed to get the treatment was the HTC 8XT, a Windows Phone device; however, they thought it would have been too complex and costly and, thus, killed the project.
While I’m not a big fan of the Windows Phone platform, I really like the designs of HTC’s Windows Phones. If Moto Maker launches successfully (although I think the AT&T exclusive may kill it before it even starts), perhaps HTC will revisit their Design Studio for future devices. I would love to have a customzied HTC One done up in the Iron Man red and gold.
Would you guys want to be able to pick and choose the colours of your next phone?
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