When something is designed to work beautifully, it tends to look that way, too.

Nothing we’ve ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as we reconsidered iOS, our purpose was to create an experience that was simpler, more useful, and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led us to redesign the way it looks. Because good design is design that’s in service of the experience.

With iOS 7, we took something millions of people already love and refined the experience to make it even more effortless and useful. So the everyday things you need to do are the everyday things you want to do. And iOS 7 lets you work in ways that are instantly familiar, so there’s no need to relearn everything. Your Home screen is still your Home screen, for example. Only now, it takes even better advantage of your Retina display — and the space underneath the display. But you use it in exactly the same way.

Everything has been thought through. And through.

With iOS 7, every detail warranted the same rigor toward design. Like refining the typography down to the pixel. Redrawing every icon around a new grid system. And sticking to a precise color palette. On their own, these may not be details you consciously demand or even expect. But they all work together to create a more harmonious relationship between individual elements. And a better, more delightful experience overall.

It creates a sence of dimension. Several, in fact.

iOS 7 takes full advantage of technologies in iPhone, iPad, and iPod touch to push the iOS experience further. Distinct and functional layers help create depth and establish hierarchy and order. The use of translucency provides a sense of context and place. And new approaches to animation and motion make even the simplest tasks more engaging.