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Watch out GrubHub: Groupon has just acquired OrderUp food ordering and delivery service

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Watch out GrubHub: Groupon has just acquired OrderUp food ordering and delivery service

OrderUp Groupon acquisition

We knew Groupon had plans to launch a sort of food ordering/delivery service referred to as “Groupon To Go,” however main points surrounding it have been stored underneath wraps. Today, we've a greater concept of what they have got deliberate, with Boston-primarily based food delivery service OrderUp pronouncing that they’ve formally been acquired via Groupon. Groupon CEO Eric Lefkofsky had this to mention concerning the acquisition:

“Online food ordering and delivery represents an untapped possibility for Groupon and serves as a herbal extension of our native market. The possible in delivery and takeout is plain — particularly with the expansion of cellular — and OrderUp’s operational skill, coupled with Groupon’s engaged consumer and service provider base, deliver super scale to the distance.”

According to OrderUp, now not so much will amendment when you’re already one in every of OrderUp’s 25 million North American customers excluding perhaps having a better vary of food choices way to Groupon. In reality, the site — which gives on-call for on-line and cellular food ordering — will stay lively and OrderUp will proceed increasing to midsized markets throughout the United States. If not anything else, the transfer will provide customers a good higher food ordering and delivery revel in than ever ahead of.

[Press Release]

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