EE has been flying the flag for 4G in the United Kingdom due to the fact that 2012, and the community’s flare for branding, advertising and pushing its infrastructure’s barriers seems to be paying off –– EE now has 7.7 million 4G subscribers.
In this recognize, EE is much in entrance. But what approximately different, large UK gamers like Vodafone? Earlier this week, amid information of BT and EE’s £12.5 billion purchase-out deal, Vodafone CEO Jeroen Hoencamp mentioned how his network will take on 4G and community reliability within the coming months.
Vodafone already claims to provide probably the most dependable carrier in the United Kingdom. Its low bandwidth spectrum lets in for higher protection interior, as an example, however don’t move anticipating 400mbps LTE speeds every time quickly. No. Vodafone is extra occupied with construction forged, dependable foundations than just competing on velocity on my own.
“We may just construct a community simply to succeed in large speeds, however the fact is that you simply don’t lately want anything else past 20Mbps on a cellular tool," he stated.
“Even for streaming video you handiest want a few megabits according to 2d, so we expect much less approximately absolute velocity and extra approximately the use of that bandwidth to allow extra consumers to revel in nice content material at the transfer, even within the busiest puts and on the busiest occasions.”
I lot of news have taken Hoencamp’s observation out of context, implying that he stated consumers don’t care approximately 4G. But this isn’t precisely real; the remark made by way of the CEO says Vodafone believes its consumers grasp community reliability, carrier and consistency in upper esteem than simply having uber rapid 4G on the price of the opposite 3.
"A’d fairly [roll out 4G] on the % we’re doing and get it proper, than attempt to pass quicker and construct a skinny and flimsy community. You may have a couple of web sites right here and there, however that may come up with in point of fact patchy sign. We handiest flip 4G on while we've constructed or up to date sufficient web sites.
“So as an alternative of simply having 4G within the centre of a the city and pronouncing that the entire the city has 4G, we don’t say it’s there till it’s there. It’s approximately us with the ability to turn out that individuals are proud of it,” he stated.