Under Armour nowadays introduced their profits document for the second one quarter of 2015. The corporate is doing in addition to they ever have, when you care. They hit sales of $784 million, a 29% building up yr-on-yr, which used to be more than marketplace estimates of $762 million. They’re additionally adjusting their complete-yr profits steerage to $3.84 billion in income and $405 million in benefit, a bit of of a bump from earlier expectancies of $3.78 billion.
Much of the ones budget have been earned way to the corporate’s bodily attire industry, however they’re now not downplaying the have an effect on that their efforts in Connected Fitness is having on their pocketbooks. Their fleet of apps — akin to Endomondo, My FitnessPal, MapMyFitness and UA Record, draw in over 100,000 distinctive consumer signal-ups per day, they usually’re playing more than 140 million lively users. Those users have logged over 1 billion exercises and documented more than 5 billion meals pieces they’ve eaten.
Of direction, Under Armour has large plans to make stronger the ones numbers even more. The corporate has partnered with HTC to introduce an entire range of smart fitness wearables that are set to launch later this year, together with the HTC Grip fitness band we’ve all been waiting for.
The jury continues to be out on whether or not that line could make a vital dent within the more and more crowded wearables area, however with Under Armour’s large group (which laps the contest over through no less than double) it’s protected to mention they have got an outstanding shot.
[by means of Under Armour]