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Under Armour readies Fitbit competitor, full collection of HTC-made wearables for this holiday season

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Under Armour readies Fitbit competitor, full collection of HTC-made wearables for this holiday season

HTC Grip and HTC One M9

We discovered it bizarre HTC hadn’t gotten their health band, the HTC Grip, out to marketplace by way of now, and now we all know why. The corporate has introduced that they have got suspended plans to release the health band. Sad funeral time? Not rather.

The transfer used to be made as a result of HTC feels they may be able to do higher than a easy band, particularly making an allowance for there are already a few lovely neat choices available on the market at this time. Their new plan? To release an entire health platform with a variety of merchandise with Under Armour’s lend a hand.

HTC logo DSC08945

HTC stated as so much in a remark issued to press:

Through our partnership with Under Armour, we've persisted to refine our imaginative and prescient and solution to the well being and health class. Our objective is to provide highest-in-elegance merchandise for our consumers and companions.

After in depth put on checking out and consumer comments,  we've got made up our minds to align GRIP with all of the product portfolio for well being and health launching later this yr. This will probably be a state-of-the-artwork complete portfolio of merchandise for this class powered by way of UA RECORD.  We are excited to release this new complete product suite and can percentage additional main points as we get nearer to release.

Unfortunately that’s all of the element we’ll get on this new path through the Taiwanese corporate, with the one expectation for unlock being this holiday season. It’d be irresponsible to peg the Grip as a failure on their phase, now not best as a result of they have got plans for a a lot more formidable enterprise than they at first idea, however as a result of they’re nonetheless fairly new in any area that doesn’t contain making smartphones.

HTC doesn’t simply need to have some other product on retailer cabinets. They need to make a dash, and they would like that splash to be one have compatibility for the likes of a prestigious identify corresponding to Under Armour’s. We’re prepared to provide them always they want to make that occur. In the interim, this amazing little thing is most probably just a little upper on their record of priorities at this time, and for just right explanation why.



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