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The Brave Web Browser is Official: Meet The “ANTI-Chrome”

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The Brave Web Browser is Official: Meet The “ANTI-Chrome”


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Is it the next Chrome? The Brave web browser has some unique attributes that will make it VERY attractive to some users


Michael Grothaus

15:10, 10 Aug 2016

Growing up, Microsoft’s Internet Explorer was king of the web browser world. Then came Firefox and Apple’s Safari. But the new king of the web is Google’s Chrome browser, available for virtually every computing platform out there. However, a new browser has entered the ever-expanding web market called Brave. It’s a browser that’s gotten a lot of attention lately.

But why? And just how is Brave different than the rest? Here’s everything you need to know.

What is the Brave web browser?

It’s a web browser in the traditional sense of the term. It allows you to surf the web, explore sites, and do all the general internet stuff you can do in other browsers. It’s open source and built on top of the Chromium web browser that Google’s own Chrome is based on. Brave was created by the co-founder of the Mozilla Project, Brendan Eich.

If Brave is just another Chrome-like browser?

No! Brave is like the “Anti-CHROME” browser… 

via GIPHY

Because the creators wanted to build a browser that addresses the privacy concerns of today’s users, who are fed up with all the ad tracking most browsers allow. The Brave browser blocks the Tracking Pixels and Tracking Cookies that advertisers use to track your clicks around the web. These are the cookies that remember you viewed a certain gadget on one website last Tuesday, and so it serves you up an ad for that gadget on a website you are viewing today. Since Brave blocks both of these, it makes it harder for advertisers to build an anonymous profile of you.

It also blocks ads – kind of

Brave also has ad blocking tech built directly into the browser. With many growers you can add on third-party ad blockers, but Brave wanted to make this process both simple–and also not lethal to the websites people visit. 

If everyone uses ad blockers on the sites they visit eventually those websites you love reading so much won’t exist. Advertising allows sites to keep the lights on and pay the writers who make the content. No advertising dollars means no money to pay the bills, which means those sites you love will eventually fold up shop or put everything behind a paywall, forcing you to pay a monthly subscription fee to view the content.

So instead of blocking all ads, Brave seeks out the really intrusive ones–those ones known as “Malvertising” that can install malware on your computer without your knowledge–and replaces them with Brave’s own advertising that is less intrusive on your privacy.

The company will then keep 15% of the ad revenue for itself, pay 55% of the revenue to the content publisher whose site the ad appears on, give 15% to ad partners, and finally, give 15% of ad revenue to Brave users, who can then donate that money to bloggers and other content providers via micropayments–meaning that you decide which sites of those you love gets the cash for the ads.

Brave is fast

Because Brave strips out many of the tracking features of ads, it greatly speeds up page loading times. Brave says this allows its browser to load pages almost twice as fast as other web browsers. Also, because many of the data-heavy ad’s are stripped away, you’ll be hit with smaller data usage bills on your cellular networks. You can see Brave’s page loading speeds in the video below.

What platforms is Brave available on?

Brave is available on Windows 7 or higher, macOS 10.9 or higher, Linux, iOS, and Android. You can download it for free here.

Features

Is it the following Chrome? The Brave internet browser has some distinctive attributes that may make it VERY sexy to a few customers

Michael Grothaus 15:10, 10 Aug 2016

Rising up, Microsoft’s Web Explorer used to be king of the internet browser global. Then got here Firefox and Apple’s Safari. However the brand new king of the internet is Google’s Chrome browser, to be had for nearly each and every computing platform in the market. Then again, a brand new browser has entered the ever-expanding internet marketplace called Brave. It’s a browser that’s gotten a large number of consideration in recent years.

However why? And simply how is Brave other than the remaining? Right here’s the entirety you wish to have to understand.

What is the Brave internet browser?

It’s a internet browser within the conventional sense of the time period. It permits you to surf the internet, discover websites, and do all of the common web stuff you'll be able to do in different browsers. It’s open source and constructed on most sensible of the Chromium internet browser that Google’s personal Chrome is according to. Brave used to be created via the co-founder of the Mozilla Challenge, Brendan Eich.

If Brave is simply any other Chrome-like browser?

No! Brave is just like the "Anti-CHROME" browser... 

via GIPHY

Since the creators sought after to construct a browser that addresses the privateness considerations of these days’s customers, who're uninterested with all of the advert monitoring maximum browsers permit. The Brave browser blocks the Monitoring Pixels and Monitoring Cookies that advertisers use to trace your clicks across the internet. Those are the cookies that bear in mind you seen a undeniable system on one site remaining Tuesday, and so it serves you up an advert for that device on a web site you're viewing these days. Since Brave blocks either one of those, it makes it more difficult for advertisers to construct an nameless profile of you.

It additionally blocks advertisements – more or less

Brave additionally has advert blocking off tech constructed without delay into the browser. With many growers you'll be able to upload on third-party advert blockers, however Brave sought after to make this procedure each easy–and in addition now not deadly to the internet sites other folks talk over with. 

If everybody makes use of advert blockers at the websites they discuss with ultimately the ones web pages you're keen on studying such a lot would possibly not exist. Promoting lets in websites to stay the lighting fixtures on and pay the writers who make the content material. No promoting greenbacks way no cash to pay the expenses, this means that the ones websites you're keen on will sooner or later fold up store or put the entirety at the back of a paywall, forcing you to pay a per month subscription rate to view the content material.


So as an alternative of blocking off all advertisements, Brave seeks out the actually intrusive ones–the ones ones referred to as “Malvertising” that may set up malware for your pc with out your wisdom–and replaces them with Brave’s personal promoting that is much less intrusive for your privateness.

The corporate will then stay 15% of the advert income for itself, pay 55% of the income to the content material writer whose website the advert seems on, give 15% to advert companions, and in spite of everything, give 15% of advert income to Brave customers, who can then donate that cash to bloggers and different content material suppliers by means of micropayments–that means that you make a decision which websites of the ones you're keen on will get the money for the advertisements.

Brave is rapid

As a result of Brave strips out most of the monitoring options of advertisements, it very much hurries up web page loading occasions. Brave says this permits its browser to load pages virtually two times as rapid as different internet browsers. Additionally, as a result of most of the data-heavy advert’s are stripped away, you’ll be hit with smaller records utilization expenses in your mobile networks. You'll be able to see Brave’s web page loading speeds within the video beneath.

What platforms is Brave to be had on?

Brave is to be had on Home windows 7 or upper, macOS 10.9 or upper, Linux, iOS, and Android. You'll be able to download it for free here.

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