We idea we have been smartly handed the days of ads doping up in our notification sun shades, however how improper we have been. Made widespread via an advert company referred to as AirPush, we have been very transparent from the get-pass about our disdain for such an awful practice. Of direction, Google may sooner or later placed an finish to this with some amendments to their Google Play Store policies and we have been again to our satisfied, advert-loose notification sun shades.
Fast ahead a couple of weeks in the past the place notification ads are it sounds as if seeing a few kind of resurgence. Not from a few sketchy third birthday party app long past awry, thoughts you — that’s nonetheless towards present insurance policies — however from Android producers themselves. It’s nonetheless a type of gray space, person who each HTC and Sony have been lately found out engaging in. Their push notifications were cleverly advertising movie tie-in with themes from their respective Theme stores. Remember, apps are allowed to display notification “ads” so long as they’re an indispensable function supplied through the put in app (a recreation reminding you to play once more, or an airline app that notifies you of unique offers or promotions) or in this situation — a brand new subject primarily based that simply so occurs to be according to a brand spanking new film.
Notification ads for HTC and Sony’s new “subject matters”
While a few believed that it used to be as a result of those producers — who've been falling on arduous occasions — have been merely arduous up for cash. Maybe they're, who is aware of. But perhaps that’s why it’s so a lot more peculiar to now in finding Samsung adopting this custom on their units. Android Police is reporting that a couple of customers have come throughout equivalent notification ads on their units by means of Samsung’s personal Push Service which is intended to display notifications for such things as Samsung Pay or Samsung Link. You realize, device stuffs. Not anymore.
Et tu, Samsung?
Samsung is now the use of Push Service to push the lately introduced Samsung Galaxy S6 Edge Plus to their customers, along side a hyperlink to their personal site for more information. Sure this is a real Samsung product, however there’s no denying this is an advert and almost certainly, an unwelcomed one. The just right information is that it doesn’t seem to be taking place all over, so it would handiest be affecting customers in a few areas (now not all). Of direction, there’s a great opportunity you’ve almost definitely come throughout one thing equivalent with the preinstalled Peel app pushing subsidized ads for presentations to their consumer’s notification colour.
We get it. Ads are simply in a different way firms can advertise merchandise or products and services that their userbase would possibly now not have in a different way recognized approximately. We bear in mind why Samsung and a few preloaded third birthday celebration apps are is doing it — nevertheless it doesn’t make it anymore proper. Unless Google can as soon as once more revise their Play Store phrases of carrier to diminish this type of conduct, we will be able to handiest see this additional tarnishing the symbol of Android as the OS of ads run rampant.