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Samsung Back On Top In Q1 2016 As iPhone Growth FLATLINES

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Samsung Back On Top In Q1 2016 As iPhone Growth FLATLINES

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Samsung leads on 2016 smartphone shipments...however the international marketplace isn't at its healthiest

Paul Briden

Samsung has reportedly doubled arch-rival Apple's smartphone delivery figures for 2016's first quarter, in line with main points launched by way of business analytics company TrendForce. We will have to explain in fact that that is shipments, now not gross sales, so it does not essentially imply Sammy is outperforming Apple in all of the ways in which rely.

The figures display that Samsung has upped its marketplace percentage to 27.8%, a 5.7% building up from Q1 2015 and putting it in the number 1 rating place international. Samsung's efficiency could also be up quarter-on-quarter from 2015's This fall (typically a strong duration for gamers out there) with a complete of 81 million devices shipped in Q1 2016.

TrendForce analysts consider Samsung's earlier-than-usual release of the flagship Galaxy S7 and Galaxy S7 edge handsets, together with the Samsung J-series in China, could have helped spice up Samsung's general figures; the company expects Samsung's efficiency to proceed to reinforce going additional into the yr.

Here is a shot of Samsung's board of administrators: 

via GIPHY

Apple took the quantity two spot with a notable drop to 14.4% of the marketplace, a lower of 6.5% on final yr's figures, on the other hand, you have to observe that the quarter does now not come with the duration following the release of the brand new iPhone SE, so shipments and gross sales of this new type are but to be taken under consideration; they are going to issue into Q2 studies. LG's efficiency could also be up at the earlier yr, although down from 2015's This fall.

On the other hand, that is all it seems that the department of a steadily reducing pie. It is idea the worldwide smartphone marketplace is now saturated, with overall international shipments throughout manufacturers of 292 million devices down from final yr's 358 million for a similar duration - that suggests it has fallen by way of 1.3% on Q1 2015's figures and is down 18.6% from This fall 2015. Reportedly a spice up of task off the again of 4G adoption in China  and wider smartphone adoption in India could have helped prop issues up, however nonetheless can not disguise a downward development with Q1 2016 shipments inside of China additionally losing 27 million devices (20%) from the similar duration in 2015 (from 148 million devices right down to 125 million devices).

We have now recognized tablet gross sales were frequently declining for the previous couple of years, however is it now additionally the flip of the smartphone? What is going to producers flip to if the pool continues to dry up?

16:33, 21 Apr 2016
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