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Nokia Wants To Make Its Android Phones The New Nexus Phones

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Nokia Wants To Make Its Android Phones The New Nexus Phones


Richard Goodwin

10/04/2017 – 11:57am

Fast Updates. Stock Android. Assistance From Google – HMD has massive plans for Nokia’s Android campaign in 2017/18

Google’s Nexus line of phones is now dead. But Nokia, under the stewardship of HMD Global, could well bring back elements of what made Google’s Nexus phones so popular with users. Things like stock Android, fast updates and competitive pricing.

In a recent release, HMD noted it is putting in place a new strategic partnership with Google and Foxconn to further its gains in the mobile space during 2017/18.

“Most of the smartphones in the market do not have the Android OS in the way it should be,” said HMD Global’s vice president for the Middle East and North Africa Per Ekman.

“Vendors are adding a skin on top of the OS. Consumers have the right to have the latest version of the OS, and we will be pushing the latest version and the patches as soon as it is available from Google.”

“We and Google will jointly enhance the Nokia brand to put the right kind of inputs into the phone, including Google Assistant,” he said.

Nokia’s current phones – the Nokia 3, Nokia 5 and Nokia 6 – all run a pretty clean version of Android. But these handsets appear to be just the tip of the iceberg; HMD wants to get Google onboard to help push its Nokia agenda and that should be music to the ears of any Nokia/Android fan.

And God knows Google needs another, more manageable Android partner; one that can be groomed and play ball. Samsung is Google’s biggest Android partner by a country mile, but the South Korean tech giant makes no bones about how much it wants to get away from Android and Google’s authority.

TizenOS was the first step in Samsung’s path away from Google’s Android OS and the launch of Bixby, a direct competitor to Google Assistant, was another. Samsung has made ZERO bones about its intent to get out from under Google’s control, meaning it is now only a matter of time before it does.

Plus, the Nokia brand is still immensely popular with millions of people the globe over. Just look at the frenzy HMD created in the run up to MWC with the launch of the rebooted Nokia 3310 – one of the best marketing tricks EVER – and its trio of Android-powered Nokia phones.

Search volumes around Nokia’s Android phones are huge as well, and this tell us two things: 1) A LOT of people are very interested in the Nokia brand and 2) once Nokia does release a proper flagship phone, a lot of people, providing it is a solid release, will likely buy it.

No wonder Google’s interested in working more closely with HMD to bring Nokia back into contention.

Richard Goodwin 10/04/2017 - 11:57am

Rapid Updates. Inventory Android. Help From Google – HMD has large plans for Nokia’s Android marketing campaign in 2017/18

Google’s Nexus line of telephones is now lifeless. However Nokia, beneath the stewardship of HMD International, may just smartly deliver again parts of what made Google’s Nexus telephones so well-liked by customers. Such things as inventory Android, rapid updates and aggressive pricing.

In a contemporary unencumber, HMD famous it's setting up a brand new strategic partnership with Google and Foxconn to additional its positive factors within the cellular area throughout 2017/18.

“Many of the smartphones out there don't have the Android OS in how it will have to be,” stated HMD International’s vice chairman for the Center East and North Africa In keeping with Ekman.

“Distributors are including a pores and skin on most sensible of the OS. Shoppers have the suitable to have the most recent model of the OS, and we will be able to be pushing the most recent model and the patches once it's to be had from Google.”

“We and Google will collectively fortify the Nokia logo to place the proper of inputs into the phone, together with Google Assistant,” he stated.

Nokia’s present telephones – the Nokia 3, Nokia 5 and Nokia 6 – all run a gorgeous blank model of Android. However those handsets seem to be simply the end of the iceberg; HMD needs to get Google onboard to lend a hand push its Nokia time table and that are meant to be track to the ears of any Nokia/Android fan.

And God is aware of Google wishes some other, extra manageable Android spouse; one that may be groomed and play ball. Samsung is Google’s largest Android spouse by way of a rustic mile, however the South Korean tech large makes no bones about how a lot it needs to break out from Android and Google’s authority.

TizenOS used to be step one in Samsung’s trail clear of Google’s Android OS and the launch of Bixby, an immediate competitor to Google Assistant, used to be any other. Samsung has made ZERO bones about its intent to get out from underneath Google’s regulate, that means it's now just a topic of time sooner than it does.

Plus, the Nokia logo continues to be immensely well-liked by tens of millions of other folks the globe over. Simply take a look at the rush HMD created within the run as much as MWC with the release of the rebooted Nokia 3310 – probably the most best possible advertising tips EVER – and its trio of Android-powered Nokia telephones.

Seek volumes round Nokia’s Android telephones are massive as smartly, and this let us know two issues: 1) A LOT of individuals are very within the Nokia logo and 2) as soon as Nokia does unencumber a right kind flagship phone, a large number of other folks, offering this is a forged unlock, will most probably purchase it.

No marvel Google’s all in favour of running extra intently with HMD to deliver Nokia again into rivalry.

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