Well… now not actually. Sorry to have scared you. The information lately is in fact that Motorola’s identify is being phased out through Lenovo. We will now not understand the corporate by way of the identify Motorola. Instead, they’re merely a part of Lenovo, and their telephones shall be named “Moto through Lenovo.”
Let it sink in. Done? OK, now you'll be able to weep for the demise of an iconic and essential logo. Motorola used to be the primary corporate to discover the potential for with the ability to make calls on a telephone that didn’t must be tethered to a wall. They have been chargeable for a large number of the tech that makes mobile communique imaginable, and owned a few of the so much essential patents associated with that stuff sooner than Google bought and consumed them.
And then they were bought by Lenovo. The early going gave the impression wonderful. Motorola used to be assured that it’d be industry as same old, with operations being managed by way of the prevailing government team that used to be with Motorola for the reason that their unique cut up. But someplace down the road Lenovo made up our minds they sought after to be extra concerned, they usually sought after to take the reigns on J&W and tool construction. They went so far as laying off 20% of Motorola’s workforce and shutting down 3 of their Chicago buildings.
Somehow, they’d misplaced religion in Motorola. Perhaps gross sales merely weren’t nice, and Motorola’s marketing strategy to make stronger that wasn’t just right sufficient for Lenovo. Perhaps Lenovo merely needs amendment for the sake of amendment. We can’t say.
But the spirit of Motorola will have to nonetheless survive. “Moto through Lenovo” will turn out to be the highest-line logo for the Chinese corporate, and it’ll nonetheless be headed up through Rick Osterloh, who has been with Motorola all the way through everything of this rollercoaster experience. Meanwhile, their lesser-recognized Vibe line might be reserved for the finances units they’ll proceed to pump out.
Thus ends an generation of an influential logo that performed a particularly necessary position in all degrees of the expansion of the wireless business, and all as a result of Lenovo is taking a look to construct their very own logo. Only time will inform whether or not it is going to were value it once we glance again in this transfer down the road.
[by the use of Cnet]