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Microsoft’s Nokia Experiment is DEAD: Thousands of Jobs Lost


Microsoft’s Nokia Experiment is DEAD: Thousands of Jobs Lost


Microsoft’s phone experiment is going from dangerous to worse to what can now handiest be described as terminal

Richard Goodwin 12:01, 25 Would possibly 2016

Microsoft’s $7.2 billion acquisition of Nokia has been a mitigated crisis. All of the factor -- Home windows Telephone, incorporated -- gave the impression doomed from the get-go and the location, like souring milk, has handiest gotten worse as time advanced.

Microsoft wrote off $7.6 billion remaining yr and minimize 7800 jobs. This used to be carried out to refocus on its phone play, however, as soon as once more, Microsoft is now not making inroads into the cellular area; somewhat, it is now taking a look to awl much more team of workers -- 1850, to be exact, most commonly in Finland -- as a way to finish its “Nokia Experiment” as soon as and for all.

This is a modern-day tragedy too. Nokia used to be one of the brightest and maximum gifted phone makers within the industry. Positive, the corporate significantly dropped the ball via permitting a Trojan Horse thru its gates and adopting the untested and unpopular Home windows Telephone platform. However it is a tragic day to assume of ALL that historical past and ability now being wasted, just because Microsoft can not shape a coherent cellular technique.

"Microsoft is refocusing its phone efforts as soon as once more," stories The Verge, "and it is transparent Microsoft is scaling again even additional. 'We are scaling again, however we are not out!' admits Terry Myerson, Microsoft's head of Home windows and units, in an inside e mail. Myerson additionally provides that Microsoft's 'phone good fortune has been restricted to firms valuing our dedication to safety, manageability, and Continuum, and with shoppers who worth the similar'."

Chances are you'll like Home windows Telephone and Microsoft. And that’s high quality. However you’re principally in an overly small minority: Home windows Telephone tanked, as did all those that touched it (Nokia and Microsoft’s handset industry, principally). And in spite of some giant adjustments inside of Home windows 10 Cellular, in addition to some if truth be told cutting edge options, it seems like Microsoft is dealing with the similar drawback it did all the ones years in the past when it introduced Home windows Telephone.

“We're focusing our phone efforts the place we've got differentiation — with enterprises that worth safety, manageability and our Continuum capacity, and shoppers who worth the similar,” says Microsoft CEO Satya Nadella in a observation. “We will be able to proceed to innovate throughout units and on our cloud products and services throughout all cellular platforms.”

That’s advantageous as smartly. However I will be able to’t lend a hand considering that Microsoft’s phone industry is in a identical state of affairs to BlackBerry’s -- they’re simply there, putting on as a result of, smartly, it’s what generation firms are meant to do on this marketplace. Microsoft appears to be mindful of this and is now reverting to the cloud and tool answers. Is that this a sign that it is aware of the phone recreation is just about unwinnable? I’d say so, sure.

Take into consideration it: what number of stabs can a logo have at a marketplace ahead of calling it an afternoon? Home windows Cellular, The Family members, Home windows Telephone and Home windows 10 Cellular -- none have captured anything else such as marketplace percentage and none are used, often by way of giant hardware gamers within the cellular area like Samsung and LG.

The one piece of just right information to return from this complete debacle is that Nokia can now, under the management of a new parent company, start making Android-powered phones that folks MIGHT in reality need to purchase.

Nokia showed the scoop previous this yr and we’re anticipating to peer some lovely critical tendencies later in this yr -- most probably Q3/This fall.

Unshackled from the deadweight that is Microsoft, I, for one, can not wait to peer what Nokia’s group of engineers and architects get a hold of.

Lengthy are living NOKIA!


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