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Microsoft may stop using Nokia and Windows Phone branding

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Microsoft may stop using Nokia and Windows Phone branding

Nokia Lumia 635

We haven’t seen many main modifications to Windows Phone or Nokia Lumia hardware since Microsoft completed its acquisition of Nokia’s Devices and Services division earlier this yr, however a brand new leak means that that’ll change later this yr.

Reports from Geek On Gadgets and The Verge say that Microsoft is planning to cease utilizing the “Nokia” and “Windows Phone” branding on its units this vacation season. Instead, Microsoft will merely use the “Lumia” branding for its hardware. Microsoft can also be anticipated to confer with its cellular platform merely as “Windows” somewhat than “Windows Phone.”

While nonetheless unconfirmed, it wouldn’t shock me in the event that they do go down later this yr. Most US wi-fi shoppers are probably extra accustomed to the Microsoft and Lumia manufacturers than they're Nokia, and as The Verge notes, we’ve seen Microsoft focus extra on utilizing Windows somewhat than Windows Phone in its promoting recently. For instance, the brand new HTC One (M8) for Windows isn’t referred to as the “HTC One (M8) for Windows Phone.”

What do you consider this leak? Do you assume it’d be a sensible transfer for Microsoft?

Via Geek On Gadgets, The Verge

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