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iPhone 7s is DEAD! Long Live iPhone 8 and iPhone EDITION

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iPhone 7s is DEAD! Long Live iPhone 8 and iPhone EDITION


Richard Goodwin

05/09/2017 – 12:32pm

iPhone 7s no longer exists – OLED iPhone Will ACTUALLY Be Called “iPhone X” with standard models being called iPhone 8

It’s not much of a surprise, but definitely worthy of mention – Apple’s iPhone 8 will actually be called the iPhone X

Seeing as Apple’s next major flagship will represent the company’s 10th anniversary of making iPhones, a name change was ALWAYS going to be on the cards.

And today we have news of a name change for the iPhone 8. According to reports, Apple’s iPhone 8 – the OLED one that’ll be really expensive – will be called either the iPhone X (X is 10 in Roman Numerals) or iPhone Edition. 

Furthermore, the iPhone 7s and iPhone 7s Plus names are being dropped too; these handsets will apparently be called the iPhone 8 and iPhone 8 Plus now.

So the current lineup will look something like this: iPhone X (or iPhone Edition), iPhone 8, iPhone 8 Plus.

The reason for the switch to iPhone X or iPhone Edition and the omission of iPhone 7s, according to the report, is that the handsets represent such a dramatic shift in technology that using the incremental “S” branding simply wouldn’t do the new iPhones justice.

Contrary reports claim the iPhone X will ACTUALLY be called the iPhone Edition, with the other iPhones carrying the iPhone 8 and iPhone 8 Plus monikers.

“Behind the scenes, I’ve been discussing the upcoming iPhone launch on September 12th with many case vendors,” notes 9to5Mac.

“At least two have heard, and have moved on, knowledge of the upcoming iPhone nomenclature and some details which they’ve separately learned from sources in Shenzhen who claim to have seen the new iPhone packaging.”

“These people believe the names of the iPhones will be: iPhone 8, iPhone 8, Plus, iPhone Edition.”

As it stands right now, one thing is clear: there will be no iPhone 7s or iPhone 7s Plus – both sources seem to agree on that point.

The other big question is how will Apple persuade consumers to part with over $1000 for the new iPhone X (or iPhone Edition, as it might be called)?

So how much will the iPhone Edition cost? Most sources agree that those looking at picking up the iPhone Edition at release will likely have to cough up around £999 for the base model.

Twitter tipster Benjamin Geskin reckons the entry-level 64GB iPhone 8 will cost $999 (around £775), while the 256GB and 512GB variants will retail for $1,099 (£850) and $1,119 (£930), respectively.

The big push behind the iPhone Edition will be how it looks. But this isn’t the only aspect that one could consider a USP; the iPhone Edition will also feature new biometrics (face/iris scanning tech), wireless charging, an edge-to-edge OLED display and improved camera tech.

It will be a combination of these, plus the new design, that will drive adoption of the phone. Not everyone is convinced that demand for a £1000+ iPhone is there, however, as noted by Piper Jeffrey.

“Piper Jaffray surveyed more than 400 iPhone owners,” notes Business Insider, “and found that there’s almost no more interest in upgrading this year than there was last year, when the new model was a relatively incremental improvement.”

It added: “In a pre-launch survey in 2016, 15% said they expected to upgrade — versus 16% this year. (24% will “maybe” upgrade in 2017, versus 29% in 2016.)”

“We believe the survey suggests that awareness of potential for this year’s iPhone to be a more robust upgrade is relatively low,” the investment bank’s analysts wrote in a research note for clients on Tuesday.

CNBC reckons Apple will leverage its software in order to sweeten the deal:

“Adding Apple services may be a way to lure buyers to the higher-end offering. Moskowitz estimates the free one-year subscriptions of Music and iCloud, worth $120 and $36, will cost Apple $43 and $7 to service.

“Such a move could make a $1,000+ iPhone 8 seem more within reach, with the $156 in services serving as a quasi-discount or rebate.”

Plus, most users would likely keep the software when the times comes to renew it; no one likes losing functionality of access to services, for instance, so this approach could prove very lucrative for Apple.

The main point of contention is what the big daddy will be called – iPhone X or iPhone Edition?

Personally speaking, the iPhone X name seems more fitting for the handset. After all, it is the iPhone’s 10th birthday and X has a nicer ring to it than Edition – it sounds more special and befitting of the occasion.

Pre-orders for Apple’s new iPhones are expected to kick off on September 15, with the first shipments going out on September 22.

Richard Goodwin 05/09/2017 - 12:32pm

iPhone 7s now not exists – OLED iPhone Will ACTUALLY Be Known as “iPhone X” with same old fashions being known as iPhone 8

It’s no longer a lot of a marvel, however undoubtedly worthy of point out – Apple’s iPhone 8 will in reality be known as the iPhone X

Seeing as Apple’s subsequent primary flagship will constitute the corporate’s 10th anniversary of constructing iPhones, a reputation trade used to be ALWAYS going to be at the playing cards.

And nowadays now we have information of a reputation trade for the iPhone 8. In line with reports, Apple’s iPhone 8 – the OLED one who’ll be in reality dear – might be known as both the iPhone X (X is 10 in Roman Numerals) or iPhone Version. 

Moreover, the iPhone 7s and iPhone 7s Plus names are being dropped too; those handsets will it seems that be known as the iPhone 8 and iPhone 8 Plus now.

So the present lineup will glance one thing like this: iPhone X (or iPhone Version), iPhone 8, iPhone 8 Plus.

The cause of the transfer to iPhone X or iPhone Version and the omission of iPhone 7s, consistent with the document, is that the handsets constitute any such dramatic shift in generation that the use of the incremental “S" branding merely wouldn’t do the brand new iPhones justice.

Opposite reviews declare the iPhone X will ACTUALLY be known as the iPhone Version, with the opposite iPhones wearing the iPhone 8 and iPhone 8 Plus monikers.

"In the back of the scenes, I’ve been discussing the impending iPhone release on September 12th with many case distributors," notes 9to5Mac.

"No less than two have heard, and have moved on, wisdom of the impending iPhone nomenclature and some main points which they’ve one at a time discovered from resources in Shenzhen who declare to have observed the brand new iPhone packaging."

"Those other people imagine the names of the iPhones might be: iPhone 8, iPhone 8, Plus, iPhone Version."

Because it stands presently, something is transparent: there might be no iPhone 7s or iPhone 7s Plus – each resources appear to agree on that time.

The opposite large query is how will Apple convince shoppers to phase with over $1000 for the brand new iPhone X (or iPhone Version, because it may well be known as)?

So how a lot will the iPhone Version value? Maximum resources agree that the ones taking a look at choosing up the iPhone Version at free up will most probably need to cough up round £999 for the bottom type.

Twitter tipster Benjamin Geskin reckons the entry-level 64GB iPhone 8 will value $999 (round £775), whilst the 256GB and 512GB variants will retail for $1,099 (£850) and $1,119 (£930), respectively.

The massive push in the back of the iPhone Version might be the way it seems to be. However this isn’t the one facet that one may believe a USP; the iPhone Version may even function new biometrics (face/iris scanning tech), wireless charging, an edge-to-edge OLED show and stepped forward digital camera tech.

It is going to be a mixture of those, plus the brand new design, that may power adoption of the phone. No longer everybody is satisfied that call for for a £1000+ iPhone is there, alternatively, as famous by way of Piper Jeffrey.

“Piper Jaffray surveyed greater than 400 iPhone house owners,” notes Trade Insider, “and discovered that there is virtually not more pastime in upgrading this yr than there used to be closing yr, when the brand new type used to be a moderately incremental growth.”

It added: “In a pre-launch survey in 2016, 15% mentioned they anticipated to improve — as opposed to 16% this yr. (24% will "perhaps" improve in 2017, as opposed to 29% in 2016.)”

"We imagine the survey means that consciousness of possible for this yr's iPhone to be a extra powerful improve is moderately low," the funding financial institution's analysts wrote in a analysis notice for shoppers on Tuesday.

CNBC reckons Apple will leverage its instrument so as to sweeten the deal:

"Including Apple products and services could also be a strategy to trap patrons to the higher-end providing. Moskowitz estimates the unfastened one-year subscriptions of Tune and iCloud, price $120 and $36, will value Apple $43 and $7 to provider.

“Any such transfer may make a $1,000+ iPhone 8 appear extra inside of succeed in, with the $156 in products and services serving as a quasi-discount or rebate.”

Plus, maximum customers would most probably stay the instrument when the days involves renew it; nobody likes shedding capability of get admission to to products and services, as an example, so this manner may end up very profitable for Apple.

The primary level of competition is what the large daddy might be known as – iPhone X or iPhone Version?

In my view talking, the iPhone X title turns out extra becoming for the handset. In spite of everything, it is the iPhone’s 10th birthday and X has a nicer ring to it than Version – it sounds extra particular and befitting of the instance.

Pre-orders for Apple’s new iPhones are anticipated to kick off on September 15, with the primary shipments going out on September 22.

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