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iPhone 7 Will Be “Meh” Says “In The Know Analyst” Ming-Chi Kuo

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iPhone 7 Will Be “Meh” Says “In The Know Analyst” Ming-Chi Kuo


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Apple sales to decline in 2016 as September’s iPhone 7 lacks “attractive” features


Paul Briden

13:22, 25 Apr 2016

This is a bit of a turn out for the books. Following on from his earlier statements that Apple would flip the script in 2016/2017 and make next year’s iPhone 7 the firm’s BIG re-design handset, prominent and reliable analyst Ming-Chi Kuo of KGI Securities has further cemented his comments by adding that this year’s iPhone 7 model will lack “attractive selling points”, according to coverage of his research notes by 9to5Mac.

As unappealing as this news is, it’s worth taking seriously; we’ve said it before on the site many times, but it bears repeating that Ming-chi Kuo has a near immaculate track record when it comes to analysing and predicting forthcoming Apple products, he’s nearly always right on the mark down to the minutest detail, so basically he’s the highest authority outside of Apple on what the firm is up to.

Kuo goes on to report that he expects Apple iPhone sales inside 2016 to decline, with a best-case prediction of 205 million devices shipped worldwide – a 12% drop in year-on-year figures. His worst-case prediciton sees only 190 million devices shifting this year; an 18% drop and lower performance than 2014’s 193 million shipments. In either scenario Apple would be the only firm in the global top five smartphone producers, according to his predictions, to see a year-on-year decline in 2016. Makes you wonder if Apple’s fortunes are finally turning.

Still, Kuo’s predictions remain the same for the big re-design, he expects that 2017’s iPhone 7s (assuming it’s called that, his previous reports indicated that 2017 will see a complete overhaul of the entire iPhone product) will feature an all-glass (or at least mostly glass) design with curved elements, allegedly styled after the iPhone 4 bodywork. One can only wonder if Kuo’s reports shows some kind of state shift at Apple in response to its own longer-term analysis; perhaps the firm recognised the slowly declining performance, has decided to take 2016 on the chin, and has pushed its big design push, intended to revive the brand, back to the following year? It’ll be interesting to find out either way.

News

Apple gross sales to say no in 2016 as September's iPhone 7 lacks "sexy" options

Paul Briden 13:22, 25 Apr 2016

This can be a little bit of a end up for the books. Following on from his previous statements that Apple would turn the script in 2016/2017 and make subsequent yr's iPhone 7 the company's BIG re-design handset, outstanding and dependable analyst Ming-Chi Kuo of KGI Securities has additional cemented his feedback by way of including that this yr's iPhone 7 type will lack "sexy promoting issues", in line with protection of his analysis notes by way of 9to5Mac.

As unappealing as this information is, it is value taking significantly; we now have stated it sooner than at the website repeatedly, nevertheless it bears repeating that Ming-chi Kuo has a close to immaculate monitor report on the subject of analysing and predicting coming near near Apple merchandise, he is just about all the time proper at the mark right down to the minutest element, so principally he is the absolute best authority out of doors of Apple on what the company is as much as.

Kuo is going directly to record that he expects Apple iPhone gross sales inside of 2016 to say no, with a best-case prediction of 205 million units shipped international - a 12% drop in year-on-year figures. His worst-case prediciton sees most effective 190 million units moving this yr; an 18% drop and decrease efficiency than 2014's 193 million shipments. In both situation Apple will be the most effective company within the international most sensible 5 smartphone manufacturers, consistent with his predictions, to peer a year-on-year decline in 2016. Makes you wonder whether Apple's fortunes are after all turning.

Nonetheless, Kuo's predictions stay the similar for the large re-design, he expects that 2017's iPhone 7s (assuming it is referred to as that, his earlier studies indicated that 2017 will see a whole overhaul of all of the iPhone product) will function an all-glass (or no less than most commonly glass) design with curved parts, allegedly styled after the iPhone 4 bodywork. One can handiest wonder whether Kuo's stories presentations some more or less state shift at Apple in line with its personal longer-term research; most likely the company recognised the slowly declining efficiency, has made up our minds to take 2016 at the chin, and has driven its giant design push, meant to restore the logo, again to the next yr? It is going to be fascinating to determine both means.

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