This can be a little bit of a end up for the books. Following on from his previous statements that Apple would turn the script in 2016/2017 and make subsequent yr's iPhone 7 the company's BIG re-design handset, outstanding and dependable analyst Ming-Chi Kuo of KGI Securities has additional cemented his feedback by way of including that this yr's iPhone 7 type will lack "sexy promoting issues", in line with protection of his analysis notes by way of 9to5Mac.
As unappealing as this information is, it is value taking significantly; we now have stated it sooner than at the website repeatedly, nevertheless it bears repeating that Ming-chi Kuo has a close to immaculate monitor report on the subject of analysing and predicting coming near near Apple merchandise, he is just about all the time proper at the mark right down to the minutest element, so principally he is the absolute best authority out of doors of Apple on what the company is as much as.
Kuo is going directly to record that he expects Apple iPhone gross sales inside of 2016 to say no, with a best-case prediction of 205 million units shipped international - a 12% drop in year-on-year figures. His worst-case prediciton sees most effective 190 million units moving this yr; an 18% drop and decrease efficiency than 2014's 193 million shipments. In both situation Apple will be the most effective company within the international most sensible 5 smartphone manufacturers, consistent with his predictions, to peer a year-on-year decline in 2016. Makes you wonder whether Apple's fortunes are after all turning.
Nonetheless, Kuo's predictions stay the similar for the large re-design, he expects that 2017's iPhone 7s (assuming it is referred to as that, his earlier studies indicated that 2017 will see a whole overhaul of all of the iPhone product) will function an all-glass (or no less than most commonly glass) design with curved parts, allegedly styled after the iPhone 4 bodywork. One can handiest wonder whether Kuo's stories presentations some more or less state shift at Apple in line with its personal longer-term research; most likely the company recognised the slowly declining efficiency, has made up our minds to take 2016 at the chin, and has driven its giant design push, meant to restore the logo, again to the next yr? It is going to be fascinating to determine both means.