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iPad Sales Down, Android Up: Do Consumers Prefer Cheap Tablets?

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iPad Sales Down, Android Up: Do Consumers Prefer Cheap Tablets?

News James Peckham eleven:36, 24 Apr 2014

Wanting on the figures for pill gross sales final yr, every part modified, it’s now a special recreation

Gross sales figures for tablets all over the world in 2013 have been unveiled by Gartner and it appears just like the rise of cheaper Android slates is lastly starting to take its toll on Apple's strangle maintain of the market.

Over 195 million tablets have been bought worldwide in 2013, a rise of sixty eight%. That’s an enormous leap within the quantity of tablets in individuals's houses. Gartner attributes this development to a growth in first time consumers tempted into the area by cheaper choices. Slates just like the Tesco Hudl and Nexus 7 (2013) are each wonderful decisions, providing premium-grade efficiency with out the large price ticket.

In 2012 Android held forty six%  of the market. By 2013 that determine had grown to sixty two%. Android shipments, collectively, grew 127% and virtually doubled Apple’s iPad gross sales figures. Apple’s iPad proved well-liked when tablets started to return onto the market however within the final yr Apple’s market share has fallen behind. In 2012 it had over fifty two% of the general pill market; Android managed simply forty two%.

Although iPad gross sales elevated by one other 9 million in 2013, Apple nonetheless couldn’t compete with sheer variety of smaller, cheaper Android tablets out there to shoppers. The top end result: Apple closed 2013 with a 36% stake within the pill area.

Microsoft made a small step in the fitting course as properly. In 2012 the corporate bought about one million tablets and held 1% of the general market share. In 2013 the corporate raised its market share to 2.1% and bought 4 occasions within the quantity of tablets, simply over four million models in complete.

"In 2013, tablets turned a mainstream phenomenon, with an enormous selection of Android-based mostly tablets being inside the price range of mainstream shoppers whereas nonetheless providing sufficient specs," stated Roberta Cozza, analysis director at Gartner.

What Does 2014 Maintain For The Pill Area?

Over to you, Mr. Cozza: "Because the Android pill market turns into extremely commoditized, in 2014, it is going to be important for distributors to give attention to gadget expertise and significant know-how and ecosystem worth — past simply hardware and price — to make sure model loyalty and improved margins."

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