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How To Buy An Apple Watch For A LOT Less

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How To Buy An Apple Watch For A LOT Less

Richard Goodwin 05/07/2017 - 12:50pm

Want to get an Apple Watch, but don’t want to pay full price? You’re in the right place – here we show you how to get one for less

If you’re not prepared to pay full price for something, you have to be willing to make concessions. This goes for when you’re buying a car, a house or, in the context of this article, an Apple Watch.

New products come with hefty “margins” attached to them, either by Apple, if you buy direct, or via a retailer like John Lewis or Amazon. They’re all in the business of making money and the only way to do that is to make a profit.

And the way you make a profit, again, in this context, is by selling something – an Apple Watch, for instance – for more than it cost you to acquire it. Apple has MASSIVE profit margins, while retailers operate on pretty slim ones – even more so in the tech space.

Don’t worry, though: John Lewis and Best Buy are still making plenty of coin. Just not as much as Apple, either in this context or in general. Apple makes it’s products at cost and sells them on at a HUGE markup. Retailers are just along for the ride, picking up the crumbs.

Consumer Power


But you have quite a few options when it comes to acquiring something like an Apple Watch – or an iPhone, MacBook or iMac, for that matter. You can choose the channel you buy it through, meaning you can opt to pay less for something in certain circumstances.

In the technology space – and the car one, too – the best way to do this is to buy “used” or “reconditioned” products, as these are often retailed for upwards of 40% off the RRP of a brand new version.

How it works is fairly simple: someone gets something they think they want, but in the end, a month or two later, they decide it’s not for them. Rather than let said product sit in a drawer collecting dust, they opt to sell it on, either through a site like eBay or Craigslist, or something slightly more official.

Either way, the net result is the same: it creates a massively depreciated product – as it is now “used” – that can be picked up by a savvy consumer for a lot less money. So long as you make sure the product you’re buying is of decent quality – i.e. it’s not scratched or broken – nine-times-out-of-ten, you’ve got yourself an excellent deal.

Best Places To Buy An Apple Watch For Less


Whenever I am in the market for a bargain, my first port of call is usually eBay. This gives me an idea about the kind of prices people are charging for said product, be it an Apple Watch or a new laptop.

Just a quick glance around eBay shows me that you can pick up an Apple Watch for around $169 in the US, which is a decent saving over buying one brand new. Most of these are refurbished units, but so long as you go with a well-rated merchant you shouldn’t have any problems.

Plus – eBay ALWAYS sides with the buyer in any dispute.

Amazon has similar refurbished models of the Apple Watch Sport up for sale for $249.99, which is dearer, but it does come with free shipping.

Over at Walmart, you can snag one for $256 (down from an original price of $349).

Where would I get mine from? That depends. I’d probably be most likely to go via a major retailer like Walmart or Amazon. However, eBay’s selection of refurbished Apple Watch products is pretty darn extensive, so if you don’t mind bidding on something you could net yourself a very impressive deal.

The other option is you buy a refurbished unit direct from Apple; just keep in mind that Apple tends to charge more, so if you’re after a true bargain it should probably be only viewed as a last resort.

Also: if you know of any other avenues for picking up decent, refurbished goods like an Apple Watch, do let me know in the comments below.

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