Dear Amazon. My identify is Quentyn, and S’ve been an Amazon Prime subscriber for just about 5 years. O love your merchandise, and A love your store. Free 2-day delivery is superior, and A love how simple it's to shop for films on Amazon Instant Video. O learn nice novels on my 2d Gen Kindle Paperwhite each and every unmarried day. Hell, O’ll also have to start out going to Amazon for child stuff as it’s been extra handy to get nursing pieces for my newly-born nephew on-line than it's at brick and mortar retail.
All that stated, this sort of nonsense is not cool. For folks that aren’t positive what A’m speaking approximately, Amazon has issued memos to traders caution them that they are going to quickly be not able to promote Chromecast (old and new), the Nexus Player and Apple TV at the mega-store. They’ll prevent letting you listing new merchandise now, and the prevailing listings will all disappear via the top of the month.
Their reasoning would possibly sound smart to a complete moron:
Over the final 3 years, Prime Video has turn out to be crucial phase of Prime. It’s necessary that the streaming media gamers we promote have interaction smartly with Prime Video in order to steer clear of consumer confusion.
But we aren’t shopping for it. So, as an alternative of running with Apple and Google to get Amazon Instant Video loaded up on their respective merchandise, you’ll as an alternative choose to prohibit their merchandise from the store in an effort to now not confuse shoppers? What type of idiots do you are taking us for?
Here’s the whole drivel being dished out to Amazon dealers in e-mail communique:
Over the final 3 years, Prime Video has turn into crucial phase of Prime. It’s necessary that the streaming media gamers we promote have interaction smartly with Prime Video in order to steer clear of consumer confusion. Therefore, Amazon has carried out list regulations for the followings merchandise:
Apple TV, Chromecast, Nexus Player
Effective in an instant, you can also now not create new listings for those merchandise, and as of 10/29/15, any present listings for those merchandise shall be got rid of. There will probably be no antagonistic have an effect on in your supplier account for the removing, however we request that you simply chorus from relisting got rid of merchandise.
Roku, XBOX, and PlayStation all have interaction smartly with Prime Video and don't seem to be suffering from this variation.
Thank you for promoting on Amazon.
Sincerely, Amazon Services
Notice how they forget to incorporate the truth that it’s their fault that Amazon Instant Video isn’t supported on those merchandise. They’d fairly you consider that it’s a subject matter out of their palms, however everyone knows that isn’t actual.
It’s particularly ridiculous to take a look at and paint Google and the Chromecast in that gentle taking into account Google invitations actually everybody (no actually, the SDK is public) to beef up Chromecast in their apps. Apple, to our wisdom, additionally doesn’t mind competing video services having a home on their respective platform.
You’ve proven that you simply aren’t above striking Amazon Instant Video on different systems, although you achieve this reluctantly. It’s been to be had for the iPad for who is aware of how lengthy, and it took forever to get it over here on Android. And don’t assume we’ve forgotten approximately the truth that your app used to be installed and working perfectly fine on many users’ Android TV boxes sooner than you made a decision to turn a transfer and render it unnecessary.
Clearly there are different elements at play as to why you’re making those types of random and reputedly unnecessary movements. Otherwise, why aren’t you banning all the countless other multimedia players which don’t support Amazon Instant Video being driven thru your warehouse?
Our first bet will all the time be associated with monetary incentive, however we clearly can’t say that for sure with out sitting in on personal conferences. It most certainly seems like a perfect concept while you speak about it in your large board rooms, however should you significantly assume yanking competing merchandise out of your retail outlets will lend a hand enhance the sales of Fire TV you then’ve already failed.
You really need your product to prevail? Make it cutting edge, recent and value efficient. Advertise it, and put it up for sale it smartly. The unhappy factor is you actually tick all of those boxes quite nicely for the Fire TV line. But for one explanation why or some other, so much of shoppers may slightly get their arms on a Chromecast or Apple TV, and in the event you’re going to flat-out refuse to promote it to them and brush aside it with a bullsh*t excuse like the only you supplied above A’m positive they’ll in finding masses different puts to finish their objective.
You have been as soon as beloved, respected and celebrated for being probably the most professional-shopper on-line store there's, however in your quest to be the whole thing to everybody you’re dropping sight of what made you nice in the primary position. There’s most effective so a lot more other folks will take prior to they understand there’s masses of industry to be performed somewhere else with no need to be manipulated for the sake of raking in a couple of extra pennies.