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Has Microsoft KILLED Its Lumia Phone Business?

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Has Microsoft KILLED Its Lumia Phone Business?

Stephen Elop and Jo Harlow are out. Is this the top for Microsoft’s Lumia marketing campaign? Probably…

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Microsoft CEO Satya Nadella has made a few lovely large adjustments of past due inside of Microsoft. Stephen Elop, the person in large part answerable for Nokia’s death and its adoption of Windows Phone, is long past. So too is his primary capo, Jo Harlow. 

Is this the top of the road from Microsoft’s Lumia telephone industry too? It would seem that Nadella is sidelining the loss making telephone department, a transfer he hinted at ahead of taking the reigns while he promised BIG, sweeping adjustments. 

Here’s a notice from the person himself on why such selections have been made: 

“Over the earlier yr,” wrote Satya Nadella, “A have stated that Microsoft aspires to empower each and every individual and each and every group on the earth to succeed in extra. To do that, construction the most productive-in-elegance productiveness products and services and systems for the cellular-first, cloud-first global is on the center of our technique, with 3 interconnected and ambitious goals: Reinvent productiveness and industry techniques; Build the smart cloud platform; Create extra private computing.”

He brought: “To higher align our functions and, in the end, ship higher services our consumers love at a extra speedy %, O have made up our minds to organise our engineering attempt into 3 teams. ... As a outcome a couple of Senior Leadership Team participants will depart.”

You’ll realize there's ZERO point out of anything else relating to cell phones in that remark, indicating Microsoft would possibly simply be adopting a identical method to Google in 2015/16 –– it builds the tool, hardware companions make the handsets. 

Or –– the opposite choice: Microsoft has given up looking to construct a a success cellular industry and is as an alternative focussing on developing industry and communique equipment for its consumers. 

Either means, in case you’re protecting out for a brand new Lumia handset you may well be ready awhile, because it seems like even Microsoft has now given up on its marketing campaign to problem Apple and Google within the cellular area. 

Richard Goodwin 12:34, 18 Jun 2015
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