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Google’s 2016 Nexus Phone Might Not Be Called “Nexus Phones”

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Google’s 2016 Nexus Phone Might Not Be Called “Nexus Phones”


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A new reports claims this year’s Nexus 2016 phones will not use the long-standing Nexus brand name


Richard Goodwin

13:11, 31 Aug 2016

This year’s Nexus phones, often referred to as Google’s 2016 Nexus Phones, will apparently not carry any Nexus branding whatsoever. No, according to reports, these new Nexus phones will go by an entirely different name — though no one seems to know what that name actually is just yet.

According to Android Central, Google WILL drop the Nexus brand this year and the reason for this is apparently rather simple: Google wants the “Google” brand front and center.

The obvious naming convention, at least in the opinion of this writer, is Pixel; Google already has the Pixel C tablet and the Pixel Chromebook, a Pixel phone seems like a logical next step.

HTC is believed to be creating this year’s Nexus phones, but the company’s branding will not feature anywhere on the handsets, allegedly. Google is apparently very keen on impressing that these phones are GOOGLE phones, not HTC ones.

“This year’s Google phones will feature additional software and a tweaked interface atop “vanilla” Android,” reports Android Central. “This will notably differentiate the new models in terms of software experience from previous years’ Nexus phones, which featured a relatively barebones Android experience — and this goes hand-in-hand with the decision to not use the “Nexus” name for the phones.”

Google has long maintained that it wants to play a more active role in the creation and dissemination of hardware. The company has fairly decent pedigree too when it comes to industrial design; just look at the Chromebook Pixel, for instance, which is one of the best-looking computers on the planet.

Google is also keen to have its own dog in the Android race as well. Even more so now that Samsung and Huawei are openly discussing life outside the Android ecosystem. With a bespoke Android phone developed by the very creators the software platform, Google can drive change and innovation in the Android space way more than it could simply by providing source code to its hardware partners.

Couple this with the growth of VR in 2016/17 and you start to see where this is going. The only thing I am slightly confused about is why Google has to drop the Nexus brand itself? I mean, everybody knows Nexus stands for Pure Android direct from Google? I don’t see why it’d want to start ALL over again with a brand new unfamiliar name for its phones?

Nexus phones are damn popular and Google taking more control over them in the future would only serve to add to their appeal.

Odd move, but I do like the idea of Google taking a more hands-on approach to its home-brew Android phones.

What about you?

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A brand new stories claims this yr’s Nexus 2016 telephones won't use the long-standing Nexus logo identify

Richard Goodwin 13:11, 31 Aug 2016

This yr’s Nexus telephones, incessantly known as Google’s 2016 Nexus Telephones, will it sounds as if now not lift any Nexus branding in any way. No, in keeping with studies, those new Nexus telephones will pass through a completely other identify — although nobody turns out to understand what that identify in reality is simply but.

According to Android Central, Google WILL drop the Nexus logo this yr and the cause of that is it sounds as if relatively easy: Google needs the “Google” logo entrance and middle.

The most obvious naming conference, no less than within the opinion of this author, is Pixel; Google already has the Pixel C tablet and the Pixel Chromebook, a Pixel phone turns out like a logical subsequent step.

HTC is believed to be creating this year’s Nexus phones, however the corporate’s branding won't function any place at the handsets, allegedly. Google is it sounds as if very all in favour of impressing that those telephones are GOOGLE telephones, now not HTC ones.

“This yr's Google telephones will function further device and a tweaked interface atop "vanilla" Android,” stories Android Central. “This may increasingly particularly differentiate the brand new fashions in relation to device revel in from earlier years' Nexus telephones, which featured a rather barebones Android revel in — and this is going hand-in-hand with the verdict not to use the "Nexus" identify for the telephones.”

Google has lengthy maintained that it needs to play a extra lively position within the advent and dissemination of hardware. The corporate has quite respectable pedigree too on the subject of commercial design; simply take a look at the Chromebook Pixel, as an example, which is among the best-looking computer systems on the earth.

Google could also be willing to have its personal canine within the Android race as smartly. Much more so now that Samsung and Huawei are brazenly discussing lifestyles out of doors the Android ecosystem. With a bespoke Android phone evolved through the very creators the tool platform, Google can pressure exchange and innovation within the Android area far more than it would just by offering source code to its hardware companions.

Couple this with the expansion of VR in 2016/17 and also you begin to see the place that is going. The one factor I'm fairly at a loss for words about is why Google has to drop the Nexus logo itself? I imply, everyone is aware of Nexus stands for Natural Android direct from Google? I don’t see why it’d need to get started ALL all over again with a brand spanking new unfamiliar identify for its telephones?

Nexus telephones are rattling well-liked and Google taking extra keep an eye on over them one day would best serve so as to add to their attraction.

Abnormal transfer, however I do like the theory of Google taking a extra hands-on strategy to its home-brew Android telephones.

What about you?

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