At Google O/A, we heard approximately new tools coming for developers to easily release efficient ad campaigns for their apps that had possible to succeed in a large target audience. That capability has arrived these days, and it’s to be had within the Google Play developer console.
It’s so easy you’ll pinch your self: arrange the cheap in AdWords, and Google will routinely generate an ad marketing campaign that’ll be promoted during their more than a few homes, together with seek effects, YouTube, Google Play and the Google Display Network (Google advertisements on exterior web sites). Done. One developer says they have been in a position to force 10,000 installs in a single month way to the brand new items.
There’s little or no paintings to be performed when you’ve already gotten your app’s list in tip-most sensible form on Google Play. Google mechanically pulls photographs, video and outlines from your record and optimizes them for a couple of ad codecs. You’ll even have the ability to see which of the ad codecs are doing higher, so that you can have it display up extra frequently than the remaining.
Google could also be making it more uncomplicated to peer precisely the place customers are coming from, so that you can understand what probably the most a success path to discovering your app is for a regular consumer. That ad on Google Play riding a majority of the installs? It’s most probably a good suggestion to stay going that course.
This is this type of stuff smaller developers were yearning, and it’s great to peer Google in spite of everything ship the products. The video above presentations you the way to get right of entry to the brand new equipment for your developer console so you'll want to provide an eye, and provides it a check out by way of beginning up a marketing campaign of your personal when you have the price range to take action.
[by means of Google]