When the BlackBerry Priv used to be in any case made reliable a few months again, a few have been stunned to seek out that, for a flagship tool handiest powered via a Snapdragon 808 processor, the telephone used to be a bit more at the expensive aspect — a full $700 unlocked. Addressing questions on whether or not or now not BlackBerry has a more affordable mid-vary handset deliberate is CEO John Chen (the same one who fumbled his own Priv hands-on) in a video interview with Bloomberg.
According to Chen, a mid-vary handset isn’t out of the area of risk, however it in large part is determined by how smartly the Priv is won by way of shoppers over the next 3 to 4 months. Although the Priv will have contributed to the 700,000 units BlackBerry shipped last quarter (not up to estimates), it’s now not transparent what number of of the ones have been in reality Priv gross sales. Although Chen calls this “sure growth,” he says the corporate continues to be taking issues “one step at a time.” At least for now.
The BlackBerry Priv is still scheduled to launch on Verizon Wireless in the near future, the most important service in the United States. Chen additionally mentions that the Priv will probably be launching in 31 nations over the next 2 and part months, so there’s undoubtedly so much more possible for BlackBerry to nonetheless make a lot more cash off the Priv.
So, while could we probably see this mid-rage handset launch? Chen says even if their primary center of attention will nonetheless be at the top-finish, we could see this more affordable BlackBerry launched later next calendar year (economic 2017). While Android lovers have a tendency to call for more top-finish units for OEMs, there’s unquestionably a massive marketplace for low to mid-vary units as smartly. Whether BlackBerry moves gold in that exact marketplace is still noticed.