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BlackBerry CEO John Chen Reveals TWO Mid-Range Android Handsets Coming 2016

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BlackBerry CEO John Chen Reveals TWO Mid-Range Android Handsets Coming 2016

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BlackBerry is making plans two Android-based smartphones this yr

Paul Briden

BlackBerry's CEO John Chen, who is slightly of a straight-talker with press relatively than depending on PR spin, has just about showed that the corporate can be making two new Android-based telephones inside of 2016, and what is extra, they will each be mid-rangers, he stated. Talking in an interview with The National, Chen stated that one handset might be a natural touchscreen type, whilst the opposite will function a bodily QWERTY keyboard, and he expects them each to take a seat within the $300-$400 worth bracket. The shift from top class to mid-range within the present marketplace seems to be fairly a thought to be one, with Chen himself watching that BlackBerry will have hampered its personal gross sales with the Priv through positioning it so extremely - since release the company has issued more than one worth cuts for the SIM-free version of the handset. The $700 release worth, it kind of feels, used to be now not sexy to shoppers or BlackBerry's conventional undertaking demographic.

Chen had in the past hinted that BlackBerry used to be bearing in mind additional Android-based telephones inside of 2016, however that is the primary true affirmation that challenge units were greenlit. There are lately no additional information about design or options, then again. The transfer is fascinating, then again, as in earlier discussions Chen had indicated that if the Priv didn't transfer in enough numbers we'd see a shut-down of the company's units construction. The admissions over the Priv's "overpriced" placement, then again, appears to be as a lot an admission that it did not promote within the desired numbers, to be able to see any other crack on the whip is a bit of unexpected.

17:21, 8 Apr 2016
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