I’ve been an Apple fanboy for ages. I purchased my first Mac virtually 17 years in the past and because then I’ve purchased no less than one piece of Apple hardware annually. It began with a G4 Dice, then a PowerMac G4 and Cinema Show, adopted once a year by way of the brand new desktop. When Apple started making iPods, I began purchasing the brand new one annually too. Then round 2004 I switched from Energy Macs to iMacs for the fantastic design and purchased the brand new one once a year. After that it used to be the brand new PowerBook annually, at the side of an iPod, then the brand new iPhone or even iPad once a year. And yep, when the Apple TV got here out, I added the most recent one to my every year lineup.
As low as a couple of years in the past, I used to be purchasing 5 to 6 items of hardware from Apple each and every yr. This yr I purchased none. That’s proper: for the primary time in 17 years, I didn’t via a unmarried piece of hardware Apple made within the remaining 12 months. And it’s as a result of 2016 is the yr the corporate misplaced its magic. It’s the yr all of the hype about its rumored upcoming new merchandise used to be after all simply that – hype. It’s the yr Apple’s “inventions” ceased being will have to haves and the yr your present Apple merchandise was just right sufficient to hold directly to for a couple of extra years. In brief 2016 is the yr Apple was a sadness. Right here’s why.
The remaining time I felt Apple presented one thing at the iPhone that I couldn’t are living with out used to be the iPhone 6. Sure, that iPhone in any case introduced up higher display sizes, however extra importantly Apple had innovated its approach into the contactless cost marketplace. It used to be a function that actually solved an issue: the time-consuming activity of paying for items at tills. However Apple hasn’t innovated with the iPhone since then. The 3-d Contact show of the iPhone 6s used to be extra gimmick than anything else and this yr’s iPhone 7 – or as I love to name it, the “iPhone 6ss” – used to be hardly ever value a press convention.
What drawback has the iPhone 7 solved? None. It’s marginally quicker than the 6s; it’s were given a couple of new colours, however but even so that appears virtually precisely the similar because the 6s; and, worse, its “progressive” twin lens digital camera at the iPhone 7 is specific to only the Plus type–that means lovers of the 4.7-inch display measurement had even much less of a explanation why to improve than commonplace. In the top, Apple’s flagship product didn’t deserve its standing because the flagship smartphone in 2016.
Apple’s latest pc for pros used to be a good larger sadness than the lackluster iPhone 7. Execs waited 4 years for a redesigned MacBook Professional and when it used to be in any case launched it become obvious it used to be now not a “Professional” pc. “MacBook Top class” may well be a greater moniker. Once more, the primary function, the TouchBar is really a gimmick. Execs already know maximum keyboard shortcuts my center and they're much more uncomplicated to enforce than have to seem down on the tiny LED show. However let’s no longer waste time getting stuck up on a gimmick.
The actual drawback with the Professional used to be that Apple has after all, completely, and entirely deserted capability in want of design. All ports however USB-C have been jettisoned so they may make the Professional simply 17%t thinner. Execs didn’t need thinness, they sought after a powerhouse moveable workstation that meets their wishes with each the usual USB ports, the brand new USB-C, SD card slots, and HDMI out. To most sensible it off, the chipset within the new MBPs are already out of date and the RAM maxes out at 16GB.
If Apple sought after to create a fantastic, minimalist, skinny, 15-inch pc, they will have to make a 15-inch MacBook to head in conjunction with their 12-inch style. Execs want greater than stunning design. They want capability over shape–and at that, Apple has failed them.
Apple Watch Collection 2
Apple, the Apple Watch isn’t going to occur. Sure, it’s neat that the Collection 2 is water-proof and has GPS, however it’s nonetheless a distinct segment product and is rarely going to succeed in mass attraction. All you wish to have to do to turn out my level is to stroll into Europe’s flagship Apple Retailer in Covent Lawn in London on a hectic Saturday afternoon. The 3 Apple Watch show tables they have got virtually all the time have ZERO other folks purchase them (and on a just right day, perhaps about 2) taking a look on the software, whilst the remainder of the shop is packed.
I’m no longer suggesting Apple used to be a sadness for even looking to proceed to respire lifestyles into this non-product for the second one yr in a row, however they have been a sadness for pouring such a lot of in their assets into it (and a guide that only exists to therapeutic massage Jony Ive’s ego) that they overlooked giving right kind consideration to their core merchandise–the Mac and iPhone.
The Mac and macOS
Talking of the Mac…Now not best used to be the 2016 MacBook Professional an enormous sadness, it used to be disappointing that Apple gave nearly no consideration to the remainder of the Mac lineup. The MacBook line were given a slight spec improve, the Mac Professional (haha-not) nonetheless hasn’t had an update in 3 years. Neither has the Mac mini. The iMac principally appears the similar and has the similar options it has had for seven years. Apple even made up our minds to get out of the show and Time Pill and wireless router marketplace. When Microsoft is out-innovating within the desktop marketplace (with the Floor Studio) you recognize Apple has misplaced it.
And but even so rebranding OS X to “macOS” and giving it Siri, not anything thrilling came about for Apple’s pc OS. Topic of reality, not anything thrilling or distinctive or progressive has been added to macOS/OS X in years. Most likely that’s as a result of–as is totally glaring after this yr–Apple does no longer care concerning the Mac any more.
Apple’s Media Products and services
In any case, Apple used to be a sadness in 2016 as a result of they nonetheless don’t have a streaming video carrier. I are aware of it’s onerous to compete with Netflix, however without a doubt if everybody else is making an attempt, and doing so lovely effectively, certainly the richest tech corporate on the earth may give it a pass. From HBO GO to Hulu each and every different corporate on the earth is entering the streaming recreation–however Apple falls flat on providing such content material. I imply, if Amazon–the corporate I purchase my socks from–can be offering a kick ass streaming video carrier, how is it Apple can not?
And make no mistake–this can be a significant issue for Apple. If my cloud garage is from Dropbox and my on-line paperwork are in Google Force and my track is from Spotify and my films are from Netflix, there’s little or no explanation why for me to stay purchasing into the Apple ecosystem, particularly when their smartphones, laptops, and OSes, are often changing into continual disappointments.