Apple stunned just about everybody at WWDC this yr while it introduced a brand spanking new integrated iOS 9 app referred to as News. The app is a alternative for Newsstand, which, moderately frankly, by no means stuck on with publishers or customers. News is a magazine taste app with articles in response to a consumer’s personal tastes. Users can select topics they prefer, comparable to tech, sports activities, and films, and in addition make a selection to practice courses they prefer, like The Guardian or The New Yorker. Articles are then served up in an attractive mag-like format with, judging from the early screenshots, stunning typography or even the cool virtual improvements we’re used to on the internet like animations and video.
If you assume News sounds acquainted, you’re now not the one one. Many, many of us have in comparison it to the preferred information aggregation app, Flipboard. Matter of reality, after News’ declaration Flipboard’s CEO informed the BBC, “We’re obviously onto one thing at Flipboard. What Apple used to be appearing is one thing that we in fact shipped 5 years in the past. In the arena that we are living into lately, you've gotten so as to each paintings with firms, and even if they’re competing with you on sure fronts that doesn’t imply you don’t paintings with them. There’s nonetheless possibilities to paintings with them. And in doing that, what you'll be able to in most cases in finding are tactics through which you'll be able to keep growing. This isn't a winner take all state of affairs.”
But is that real? Is Apple’s News simply the similar factor Flipboard did 5 years in the past? We checked out each to determine.
Apple’s News vs. Flipboard: Content
When Flipboard used to be unveiled in 2010 it used to be distinctive for its time. It additionally spawned a wide selection of imitators (and in the end lead as much as Apple developing News). Flipboard will get it content material via appearing as a information aggregator. It lets in customers to practice sure topics (like tech or leisure) and in addition sign up for feeds of web pages and blogs–anything else from The New York Times on your mother’s cooking weblog.
Apple News is following in so much the similar footsteps as Flipboard. Apple News gained’t be a virtual mag with a piece of writing board dictating each and every “factor”. Rather it gathers its content material from present information resources. Users can apply sure topics or courses and blogs.
Yet Flipboard gives options Apple News does not so far as content material is worried. Flipboard has a heavy social media side. You can hyperlink your Facebook and Twitter debts to Flipboard, as an example, and notice all of the information articles your folks and fans are sharing proper within the Flipboard app. Apple News does now not do that.
Apple’s News vs. Flipboard: Layout
Arguably, as a result of its social media feed integration, Flipboard will have the leg up on Apple News. Yet from the early demo and screenshots Apple has launched, Apple News seems to be a hell of much better.
It’s no surprise to mention Apple cares approximately layout–and that applies to web page layout up to commercial layout if News is anything else to head through. One of the large promoting issues of News is that the app gives the wealthy textual content and symbol format you're used to seeing in top finish shiny magazines. The app additionally lets in publishers to dictated the format: the whole thing from fonts to columns. This is way to a brand spanking new layout Apple is making to be had referred to as Apple News Format. According to Apple the layout “lets in publishers to craft stunning editorial layouts and customized typography. Galleries, audio, video, and a laugh interactions like animation make tales spring to lifestyles.”
From a consumer point of view the News app opens with a For You web page, which presentations all of your consumer-decided on content material. It then has a display that collects your favourite articles, and discover tab that permits you to in finding new articles and topics to practice, a seek tab, and a stored article tab, which lets you shop articles.
Flipboard’s format is what the app is known as after. Stories “turn” just like the pages in a magazine. As O stated, Flipboard used to be groundbreaking for its day–and it’s UI used to be some of the purposes it stuck on with hundreds of thousands of other folks. Yet in comparison to Apple News, Flipboard’s format for tales now seems a little dated.
Apple’s News vs. Flipboard: Curation
As A discussed above, Flipboard operates on a multi-curation degree. The first degree is the consumer. With Flipboard, the consumer is the primary curator. However, way to Flipboard’s spectacular social media integration, there’s a 2d degree of curation–and that comes from the consumer’s pals and fans on Twitter and Facebook who're posting their very own information hyperlinks, which Flipboard then grabs.
Apple News has ranges of curation as smartly, however the second differs relatively. The first degree of Apple News curation, like Flipboard, comes from the consumer. You choose what information you wish to have to peer. Yet there's a 2d degree–and a stunning one. It seems that Apple is beginning to hire journalists to act as human editors for Apple News. From the task postings:
“The Apple News workforce is on the lookout for passionate, a professional editors to lend a hand determine and ship the most productive in breaking nationwide, international, and native information. These editors will lend a hand News customers in finding the most productive and so much well timed protection of best information occasions, at the same time as additionally dealing with choose classes in response to their spaces of professional experience.
The position calls for the power to regulate relationships with one of the most global’s best publishers, to paintings seamlessly with a world workforce, and to craft compelling e mail newsletters.”
This could be very fascinating as it would in reality provide Apple News the texture of a standard information outlet. It additionally meshes well with the “human” contact Apple appears to be so taken with in its different products and services like Apple Music, which use actual DJs to curate radio feeds.
Apple’s News vs. Flipboard: Verdict
A gained’t lie, A’m INSANELY desirous about Apple News. It seems stunning and appears to have the ability to serving up implausible content material. However, it doesn’t imply Flipboard goes any place. And Flipboard nonetheless has a few top benefits, like with the ability to tie into your social media information feeds. The just right information right here, for customers, is that each products and services are loose, so that you don’t want to make a choice one over the opposite.