When Apple acquired Beats earlier this yr, the Cupertino agency didn’t actually make point out of its plans for Beats Music, nevertheless it did transfer the iOS app into the Apple part of the App Store. Unfortunately for Beats Music followers, a brand new rumor means that Apple’s future plans are, properly, to not have it round.
A report from TechCrunch claims that Apple goes to “discontinue” Beats Music. This info is claimed to return from 5 sources, together with some from Apple and Beats. Several Beats Music engineers have been moved off of the service, right now’s leak claims, with a purpose to place them on different Apple tasks, together with iTunes.
Beats Music isn’t even a yr previous but, and it’d be sort of unusual to see the service given the axe already, particularly given how common options like “The Sentence” playlist builder appear to be. The streaming service is definitely a aggressive market, although, and so maybe Apple doesn’t need to tackle bigger rivals like Spotify.
Do you employ Beats Music? If so, what do you consider it?
UPDATE: A report from Re/code says that Apple may ditch the “Beats Music” branding for its streaming service, however that the service itself isn’t going away.
UPDATE 2: Apple has officially responded to this rumor, saying that the Beats model may go away however that it plans to remain within the streaming music battle.