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Apple iPhone X To Sell 50 Million Pre-Orders?!
Paul Briden
26/09/2017 – 3:40pm
Apple’s iPhone X might become the best-selling iPhone of all time – IF Apple can meet the demand!
According to prominent analytics firm KGI Securities, and in particular it’s most famed analyst Ming-Chi Kuo, Apple may be about to see pre-order sales in the region of 40-50 million units.
He goes on to say that the handset represents the first significant remodel of the iPhone series since 2014’s iPhone 6, a factor that is making many Apple fans eager to shell out the significant uplift in price to get a hold of the shiny new tech and design. Kuo also points out that the Face ID technology has a hefty appeal, saying, “TrueDepth camera (3D sensing) creates a far stronger user experience than those of Apple’s rivals.”
In spite of the high pre-order estimates, Kuo still expressed concern over Apple’s supply bottlenecks; in particular, the TrueDepth camera which may cause supply shortages into 2018.
Ahead of the iPhone X launch, many of the rumours suggested there would be significant supply shortages which could see Apple launch with only 3-4 million units ready for consumers, with that particular figure coming from Kuo himself. It remains possible, one way or the other, that Apple has shot itself in the foot by making the iPhone X too good, too desireable, and too cutting edge, with hardware so tantalising as to cause unprecedented demand, while making it difficult to churn out the phone in the required numbers.