There are all the time expectations forward of an occasion. Especially on the subject of a selected firm. Despite the truth that Apple is about to have fairly a couple of totally different merchandise available at their media occasion on September N, all of us have our personal expectations for a way the occasion goes to go, and what they’re going to announce. The similar might be stated about HTC, or Samsung or no matter different firm you'll be able to consider.
It’s when corporations can buck the expectations and announce one thing actually nice, or tack on some particulars that we by no means would have guessed that the occasions, and the units tied to these occasions, actually stand out. This is among the explanation why Apple’s, “One other thing,” caught hearth. We liked it. And, so far as I’m involved, it’s one thing I miss a terrific deal.
Amazon is a type of corporations. And they managed to buck expectations in an enormous method with their Fire phone announcement earlier in 2014. I assume we will all safely say that, whereas loads of the small print relating to the handset’s hardware have been ok, it was the worth tag that shocked most individuals.
I was one among them. I truthfully didn’t see that coming.
If you’ve already forgotten, the 32 GB Fire telephone launched for $199.ninety nine with a brand new, two-yr contract. The sixty four GB choice? $299.ninety nine. As quickly as these costs have been revealed, I keep in mind Twitter simply type of exploding with query marks. And then sarcasm.
A lot of sarcasm.
That similar kind of state of affairs occurred as we speak, when Amazon officially announced that the price of the Fire phone would drop significantly along with that two-year agreement attached. Now you will get the Fire telephone for less than ninety nine cents for the 32 GB variant, or $ninety nine.ninety nine for the sixty four GB choice. Those costs are virtually acceptable, and but I can’t assist however assume that they’re nonetheless too costly. That, someway, even on the second attempt Amazon nonetheless missed the mark right here.
The Fire telephone must be free on a contract. Yes, ninety nine cents is annoyingly near that, however this can be a gadget that’s sole objective is to promote issues to the proprietor via Amazon’s retail storefront. Yes, each different producer on the market has some type of tilt in the direction of their very own ecosystem, however nobody is extra obvious than Amazon.
If you purchase the Amazon Fire telephone, you get a free yr’s subscription to Prime, and that’s a reasonably good bonus. However, you already know what the choice ought to actually be? You get a free Fire telephone should you subscribe to Prime. Or you pay ninety nine cents for the Fire telephone when you subscribe to Prime for a yr. Now *that* would have been a constructive, thrilling twist on an announcement.
In any occasion, did you decide up a Fire telephone? If not, what stored you away from it? Price or specs? Let me know!