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Amazon Prime Day 2017: Everything You NEED To Know

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Amazon Prime Day 2017: Everything You NEED To Know

Paul Briden 04/07/2017 - 3:18pm

Amazon Prime Day is COMING on July 10 to July 11 - here's all you need to know to make massive savings

A LOT of people are now Amazon Prime subscribers, which means there are more people than ever who can take advantage of Amazon’s annual Prime Day sales event.

Amazon has been running Prime Day every summer for several years now apparently – I had no idea until recently. Prime Day is a sales event exclusively for Prime subscribers, where they can make massive savings on online purchases within a 24-hour period.

But this year things are different. Just as Black Friday no longer just runs for one day, Amazon is now extending Prime Day. This year it’ll begin on Monday, July 10, at 6pm UK time, and run until midnight on Tuesday, July 11.

As mentioned, it’s exclusive to Prime members, however, to make things more appealing Amazon is offering 30-days free membership if you sign up now and have not been a Prime member before. Prime membership costs £79 per year, or £7.99 per month.

What is Amazon Prime Day 2017?

Amazon Prime Day is basically Amazon’s own little Black Friday-style sale, but it takes place in the summer, is exclusively online, exclusively for Amazon Prime subscribers.

To date it has always taken place in July over a 30-hour period. It started in 2015 when Amazon celebrated its 20th anniversary. It was so successful that the firm decided to make it a regular thing.

What Countries Will Have Access To Amazon Prime Day 2017 Sales?

Amazon Prime Day sales deals will be available to new and existing Prime Members in the following countries: 

  • Europe: UK, Germany, France, Spain, Belgium, and Austria
  • North America: US, Canada
  • Central America: Mexico
  • Asia: Japan, India

 Expect deals across all departments.

How Can I Take Advantage Of Amazon Prime Day 2017 Deals?


You must be an Amazon Prime member/subscriber to have access to the Amazon Prime Day sales event. If you’re an existing subscriber, then don’t worry, you’re already set.

Otherwise, you can sign up for a free 30-day trial of Amazon Prime. If you wish, you can cancel the subscription before the 30-days is up and get all your sales in without paying a penny in subscription fees. However, Amazon of course hopes you’ll want to stay with the service after that to enjoy its benefits.

  • Amazon Prime free trial: UK

  • Amazon Prime free trial: US

Amazon Prime membership costs £79 per year or £7.99 per month. It gives you:

  • Unlimited One-Day Delivery
  • Same-Day or Next-Day Guaranteed Delivery on certain products
  • Unlimited access to Amazon Prime services and content streaming: Amazon Prime Video, Amazon Music, Amazon Kindle Lending, Prime Photos, and more.

Amazon Prime Day - How Do The Deals Work?

Amazon Prime Day features two types of sales deals: Lightning Deals and Deals of the Day.

Lightning Deals are limited time offers with a set amount of stock - once stock is gone, or the time runs out, that’s the end of the sale for that product.

Deals of the Day run all day long.

There are also some deals which will run ahead of Amazon Prime Day.

Amazon Music Unlimited

If you’re already a Prime Member but haven’t tried the Music Unlimited service - Amazon's own subscription-based music streaming service in the vein of Spotify and Apple Music -  you can sign-up with a discount as part of Prime Day.

A four month subscription as part of this deal costs only £0.99. Compare that to the normal price (which is on top of your Prime subscription) of another £7.99pcm/£79pa and you’re making quite a saving.

Amazon Video

Between July 7 and the close of the Prime Day sales at midnight on July 11, Prime members can win £100,000 cash  by streaming Amazon Video content to a television with a Fire TV, Fire TV Stick, games console, or Smart TV app.

Kindle Unlimited

Amazon is offering Prime members 40% off Kindle Unlimited subscriptions purchased during the Prime Day sales. Normal price is £7.99 per month for unlimited access to millions of Kindle eBooks for use either through a Kindle device or on a compatible smartphone or tablet app.

Everyday Essentials

Amazon is offering vouchers to Prime members giving as much as 25% off selected Prime Pantry food and groceries.

Amazon Prime Day 2017: Tips & Tricks 

We’d recommend downloading and installing the Amazon Shopping app to your phone and switching notifications on. You can select to receive notifications for “Watched” and “Waitlisted Deals”. This is a good way to ensure you don’t miss any hot deals.

Another tip is to make a list of priority items you want to buy before Amazon Prime Day comes round. You can get your Christmas shopping done early this way!

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