When John Chen took over Blackberry over a yr in the past, he cut up the corporate to 4 divisions. As you recognize the divisions are Hardware, BBM, QNX and Enterprise. After that he talked to any Media outlet and he stated that the primary center of attention is the Enterprise sector. The way again is to be dominant participant in the Enterprise once more, to deliver again governments and most sensible industry to use Blackberry units and MDM answer. The first feedback approximately it the place that they transfer center of attention from the consumer marketplace and now not care to be small participant with unswerving area of interest customers. Yes, in the brief run blackberry doesn’t care approximately different segments but even so undertaking, but when we glance past the subsequent couple of years we would possibly see a special image. Success in the Enterprise area of interest will lead to extra gross sales in the consumer marketplace, and why you ask? Very easy to me, while 2500 staff holds Blackberry units and prefer them, they might suggest to purchase Blackberry to their friends and family. Yes, it’s sounds a long way clear of what is taking place now, however that’s the explanation why they will have to be an impressive participant in that area of interest. After all that is how BlackBerry rose to good fortune in the earlier. Blackberry didn’t depart the consumer marketplace, they are simply making an attempt to in finding the way once more to folks’s hart, and what higher way then people who inform their family and friends to purchase BlackBerry as a result of they were given it at paintings and it’s merely Awesome. Now believe that Blackberry were given extra then 500K customers in undertaking now not simply BES12 customers, A imply Blackberry units that staff use. Those staff Experience may well be the force for extra gross sales. Chen stated that he wishes 10 million units bought in each and every economic yr to be winning in the hardware department, he can do higher with the ones numbers if he grasp the area of interest marketplace for the subsequent couple years. BBM is a part of the deal, however as A see it BBM is now not the product that makes you run to purchase a blackberry tool as a result of however monetizing it is a way to become profitable for the corporate. It’s nice that Android, iOS and WP customers use BBM, however that’s now not the explanation why they may purchase a BlackBerry. People purchase what their pals have and say that the product is just right. Workers that use Blackberry at paintings are shoppers don’t fail to remember it. So Blackberry didn’t depart that phase, they are attempting to triumph over it with other way (like they did in the first time).
This is an opinion Column.
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Posted through Roy Shpitalnik for ©BerryReview |
Opinion: BlackBerry way to the consumer is to succeed in Enterprise