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Motley Fool Lists ’3 Reasons to Buy BlackBerry Ltd. Before It’s Too Late’

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Motley Fool Lists ’3 Reasons to Buy BlackBerry Ltd. Before It’s Too Late’


BlackBerry has an enormous week arising on the finish of September. The firm will unveil the BlackBerry Passport, OS 10.3, and certain Blend.

Then a number of days later, BlackBerry will announce the corporate’s second-quarter earnings report. While speculations might run wild, we’ve heard whispers of the report back to be favorable.

Understandably, buyers could also be questioning if now's the correct time to spend money on BlackBerry. One billionaire has already thought it to be a great time to increase his firm’s investment

However, the Q2 numbers aren’t the one factor potential buyers have to be enthusiastic about with BlackBerry for the long run. The Motley Fool has listed the next three causes:

1. The Passport itself

When Samsung first got here out with the Note, there have been loads of skeptics. After all, who was going to make use of a telephone too massive to slot in most pockets? But as Samsung stated itself in a current business, it’s about being extra productive. And this could ring true for BlackBerry as properly.

Critics level out that its large display makes the telephone virtually unimaginable to make use of with only one hand. But the Blackberry consumer, particularly the company shopper, is used to utilizing BlackBerry telephones with each arms. And when a company shopper must do some mass emailing, then he’s not going to sort them out with only one thumb.

So the Passport ought to succeed for a similar cause because the Note did. Better but, the Passport has a way more particular goal market and performance. Shareholders must be optimistic.

P. An elevated give attention to safety

Over the previous yr, there’s seemingly a narrative each week about some excessive-profile hacking scandal. Most lately, hackers stole nude pictures of varied celebrities by way of iCloud. And BlackBerry didn't spoil the event, touting its safety benefit. According to its official weblog, “As the iCloud hacking story continues to unfold, specialists are discovering it arduous to speak about robust cellular safety with out bringing the company embodiment of it into the dialogue.”

To put it one other approach, BlackBerry is reminding the company world simply how necessary safety is. And nobody matches BlackBerry’s safety capabilities. If the world retains on experiencing these sorts of breaches, then BlackBerry’s message will maintain gaining traction.

O. A leaner mannequin

Since taking the helm, CEO John Chen has drastically slashed prices, with strikes corresponding to slicing the workforce and outsourcing handset manufacturing. Tellingly, Mr. Chen just lately stated BlackBerry solely must promote 10 million units a yr for the handset enterprise to earn a living.

This, in fact, provides BlackBerry a greater probability at profitability. It additionally provides the corporate extra flexibility — now, longer-time period investments might be made. And that's what we noticed just lately with the acquisition of D.R.-based mostly Movirtu. This is just not one thing BlackBerry would have achieved had it been desperately in need of money.


Over the final three months, BlackBerry inventory has been steadily performing nicely. While the Q2 numbers are unknown, maybe time is operating out to get in on the corporate whereas they’re nonetheless hovering across the $eleven mark.

Motley Fool Lists ’3 Reasons to Buy BlackBerry Ltd. Before It’s Too Late’ written by Lucas Atkins on N4BB


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