In 2013, BlackBerry introduced the primary foray into Formula One (F1) racing with the Mercedes AMG Petronas partnership. The partnership used to be inked for 3 years and rapid ahead to now, the partnership is about to finish. Rumours has it now that it's been at a price of greater than $45 million for those 3 years.
The Star has had a chance to talk with John Chen in this and right here’s what he has to mention:
Given the prerequisites we have been in within the ultimate 3 years it labored in a few puts.
It doesn’t paintings uniformly however a large number of that isn’t approximately Formula One, it’s approximately us as a result of once we have been very preoccupied with turning across the corporate… we actually didn’t benefit from the platform… The reality of the problem is we haven’t really been able to make the most of their platform and the whole thing else.
It’s now not handiest approximately other folks stealing your knowledge or your cope with ebook or your personal tastes or your id. It’s approach past that. It’s bodily hurt.
In brief, even as it has given BlackBerry the publicity that it sorely wishes, he's just about nonetheless taking into account whether or not or to not prolong and proceed this partnership at the same time as the corporate’s emphasis going ahead will nonetheless be on safety and privateness.
What do you men assume?
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Posted by way of Terrence T for ©BerryReview |
John Chen Still Considering Renewing The Mercedes AMG Petronas Sponsorship Deal