BlackBerry and T-Mobile have been at odds for a short while now. Well yesterday, T-Mobile CEO John Legere spoke with CNET’s Roger Cheng about reconciling with BlackBerry. You can take a look at the video under in addition to a timeline of what has transpired between Magenta and BlackBerry.
If you’re unfamiliar with what occurred between the 2, it was pretty easy:
- Back in February, T-Mobile targeted BlackBerry customers specifically with an email urging them to modify to iPhone as a part of a advantage of being on Magenta’s community.
- As the information broke out of this idiotic advertising technique, BlackBerry users lashed out at T-Mobile and at their CEO John Legere.
- Newly minted BlackBerry CEO John Chen didn’t take kindly to T-Mobile’s actions both and responded in a blog post a few days later. He said they “[were] outraged” about what transpired as a result of “T-Mobile didn't converse with us earlier than or after they launched this clearly inappropriate and unwell-conceived advertising promotion.”
- The very subsequent day, on February nineteenth, T-Mobile offers BlackBerry customers $200 to trade-in their device for any new smartphone.
- At the start of March, T-Mobile’s CMO revealed they had seen 15 times the number of BlackBerry trade-ins they often see with this $200 promotion.
- During this time, T-Mobile CEO John Legere was nonetheless getting warmth from BlackBerry customers, and proceeded to mock them, and CEO John Chen. He said he’d speak to Chen if he was on Twitter, however since he wasn’t he’d “attempt MySpace.”
- That similar week, some leaked T-Mobile documents showed 94% of the people who traded of their telephone switched to a non-BlackBerry system.
- On April 1st, BlackBerry announced it would not be renewing its licensing agreement with T-Mobile US.