BlackBerry followers everywhere in the world have the identical concern concerning the upcoming Passport launch: Will BlackBerry put advertising behind this extremely progressive gadget? Under the Chen regime, the reply appears to be a powerful ‘Yes!’
The image above exhibits a full web page advert that BlackBerry has put out in newspapers throughout Canada, declaring “Canadians Love A Great Comeback.” And that’s precisely what BlackBerry is making an attempt to perform: a comeback into the highlight, and into the hearts of enterprise leaders and shoppers with a thoughts for productiveness alike. They’re letting individuals know, no matter what they could have heard, BlackBerry is just not lifeless, and they're preparing for an enormous push ahead.
To be trustworthy, the truth that BlackBerry will get some advertising push behind the Passport and upcoming Classic shouldn’t shock us an excessive amount of. They’re restructuring as a company is complete, so minimize backs in commercial and advertising aren’t vital. Also, BlackBerry’s VP of Marketing, Mark Wilson, told us firsthand that the company would be utilizing “traditional marketing campaigns” of their upcoming launches. This advert matches up completely with the thought of conventional as nicely.
For BlackBerry, this time it is going to be totally different. They won't sit again and let the large alternative they've in entrance of them to make an enormous dent within the smartphone market slip by.
This is just the start.