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Wondering what it cost Apple to give away that U2 album to every customer?

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Wondering what it cost Apple to give away that U2 album to every customer?

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If you have been questioning how a lot it value Apple to give away a replica of U2’s Songs of Innocence album to each buyer, the reply, in accordance the the New York Times, is greater than $100M.

To launch U2’s album free, Apple paid the band and Universal an unspecified charge as a blanket royalty and dedicated to a advertising marketing campaign for the band value as much as $one hundred million, based on a number of individuals briefed on the deal. That advertising will embrace a worldwide tv marketing campaign, the primary piece of which was a business that was proven in the course of the occasion.

Yep, that album that ended up on many individuals’s iPhones uninvited value Apple regardless of the royalty payment is for half a billion downloads plus an extra $100M spend on marketing it. Nice. Perhaps the band can be donating a portion of it to Project RED?

Bono and Cook joked round about the price through the keynote, with Bono telling Cook “you would need to pay for it, as a result of we’re not getting into for the free music round right here.”


Filed underneath: AAPL Company Tagged: Apple, Apple watch, Bono, Cook, iPhone, iPhone 6, iTunes, New York Times, Songs of Innocence and of Experience, u2

For extra details about AAPL Company, Apple, and iPhone proceed studying at 9to5Mac.

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